Ingenico ePayments Brings Gamification to Payments
(Thomson Reuters ONE) -
Press Release
Internet Retailing Expo, Birmingham, 5 April 2017
Ingenico ePayments, the online and mobile commerce division of Ingenico Group,
today introduced an innovative new way for companies to increase checkout
conversion by applying game-play elements to the payment process. Ingenico
ePayments' innovation team has partnered with Belgian startup Luckycycle to
develop Ingenico Gamified Checkout, which uses games to infuse the checkout
experience with the excitement that comes with the chance to win rewards. Giving
consumers an opportunity to win back their basket amount has been shown to
increase checkout conversion, stickiness and grow customer loyalty. Ingenico
Gamified Checkout is available both as an online as well as an instore solution.
For online merchants, Gamified Checkout is integrated into Ingenico's MyCheckout
hosted payment pages. The instore solution leverages Ingenico's Telium Tetra
marketplace to enable gamified checkout on payment terminals.
Ingenico Gamified Checkout is based on patented technology from Belgian startup
Luckycycle and enables Ingenico clients to easily integrate a series of fully
customizable games and associated visuals into their payment confirmation pages.
Available games include a scratch card, a slot machine and a wheel of fortune,
all of which give the consumer an opportunity to immediately win prizes related
to their purchase. This means that instead of offering 10% discounts on an item
or basket, merchants can offer a 1 in 10 chance to win that item or basket for
free. Games are fully customizable with merchants able to define the parameters
as well as look and feel.
Tests by Luckycycle show that by adding gamification, merchants can increase the
volume and value of transactions and boost conversion by up to 15%. In addition
to these benefits, the new solution is also an extremely powerful tool to helps
increase retailers' social media presence, with consumers encouraged to quickly
and easily share their win on social media platforms such as Facebook and
Twitter. Ingenico Gamified Checkout is currently in Ingenico ePayments'
innovation program, both as an online and as an instore solution. This way,
multi-channel merchants can promote their campaigns across all customer
touchpoints.
"Merchants looking to boost conversion and build customer loyalty will typically
use discount programs to increase the number of transactions and average basket
size. But discounts alone aren't enough to build loyalty. Consumers want a great
user experience to go along with their rewards and discounts," said Ludovic
Houri, Vice President, Products at Ingenico ePayments. "At Ingenico, we're
always looking for new ways to help our merchants achieve their goals,
leveraging our expertise and technologies. Gamification is one trend that we
have found can add excitement and value to an otherwise very functional process,
and this helps both merchants and consumers get what they want."
"We are delighted to announce our partnership with Ingenico ePayments. For the
last three years Luckycycle has been delivering gamified checkout solutions to
many merchants, helping them to increase conversion and boost their sales. Our
partnership with Ingenico ePayments will allow us to easily integrate with
Ingenico ePayments customers, increasing our reach both for online and in
store," said Nicolas Coppée, VP Sales at Luckycycle. "We are confident that this
new solution, which combines our innovative technology with the ease of use of
Ingenico's MyCheckout hosted payment pages, will offer a big advantage to
companies looking for new ways to reward their customers while increasing
sales."
About Ingenico ePayments
Ingenico ePayments is the online and mobile commerce division of Ingenico Group.
We connect merchants and consumers, enabling businesses everywhere to go further
beyond today's boundaries, creating the future of global commerce. As industry
leaders since 1994, our innovative spirit drives us forward across all channels.
We are the trusted partner of over 65,000 small and large merchants who rely on
us to make payments easy and secure for their customers. With advanced data
analytics, fraud management solutions and cross-border commerce expertise, we
help merchants optimize their business and grow into new markets around the
world. For more information, visit www.ingenico.com/epayments or follow us on
Twitter or LinkedIn.
About Luckycycle
Luckycycle is a new type of customer promotions technology that offers retailers
a fresh way to reward shoppers without discounting. The 'buy and win' concept is
simple: a customer visits a retailer website, shops as usual, and after payment
get a one in 10 or 5 chance to win their basket for free. Shoppers are notified
instantly and have the option to share their good fortune on social media,
further amplifying the campaign. Promotions can run across individual products,
categories or an entire range. Luckycycle allows retailers to increase
conversion rates, make the shopping experience fun and reward loyal customers
without challenging brand value. Clients include Clinique, Carrefour, Samsonite,
Media Markt.
Luckycycle's technology is patented in the US. www.luckycycle.com
Ingenico / Press
Jurriaan Trommels
Senior Manager, PR and Communications
Jurriaan.Trommels(at)ingenico.com
+31 23 569 9937
gamified checkout ingenico:
http://hugin.info/143483/R/2093807/791559.pdf
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Source: INGENICO via GlobeNewswire
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