New segment reporting as from January 1
(Thomson Reuters ONE) -
As of 1 January 2011, TradeDoubler applies a new segment reporting where
segments consist of six market units within Network as well as the business
units Technology and Search.
The new financial reporting reflects the new organization announced in November
2010. In the new segment reporting, shared costs are allocated to segments, and
are thus no longer as a separate item.
Within Network, TradeDoubler's operations in Affiliate and Campaign are
included. The market units that are reported are:
· Central (Germany, Switzerland, Austria, Netherlands and Belgium)
· France
· North East (Sweden, Denmark, Norway, Finland, Poland, Russia and Lithuania)
· North West (UK and Ireland)
· South East (Italy)
· South West (Spain and Portugal)
Technology licenses TradeDoubler's technology platform for online marketing to
larger customers. The Search unit is active in search engine marketing.
The attached tables show comparative figures for 2009 and 2010.
For further information, please contact:
Erik Skånsberg, CFO
Tel: +46 (0) 70 264 7035
Email:erik.skansberg(at)tradedoubler.com
About TradeDoubler
TradeDoubler helps companies improve their online results, both by increasing
sales and by increasing brand awareness. The core business is performance-based
online marketing. With a network of over 138,000 web publishers, TradeDoubler
helps more than 1,900 advertisers worldwide to reach their business goals. The
company has a unique reach being able to address around 75 per cent of Europe's
e-commerce consumers. Among the advertisers are Apple, American Express, Dell,
Disney, Expedia, lastminute.com and Nokia. The share is listed on Nasdaq OMX.
More information is available atwww.TradeDoubler.com
New segment reporting as from January 1:
http://hugin.info/136251/R/1507809/442707.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: TradeDoubler AB via Thomson Reuters ONE
[HUG#1507809]
Unternehmensinformation / Kurzprofil:
Datum: 20.04.2011 - 09:05 Uhr
Sprache: Deutsch
News-ID 53760
Anzahl Zeichen: 2631
contact information:
Town:
Stockholm
Kategorie:
Business News
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"New segment reporting as from January 1"
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