Net Insight Demonstrates Sye True Live OTT Dynamic Server-Side Ad Insertion at NAB 2017
(Thomson Reuters ONE) -
Optimize your live OTT ad delivery - increase impressions and view times
Stockholm, Sweden - Net Insight the leading provider in media transport and
resource scheduling, will demonstrate Server-Side Ad Insertion capabilities for
Sye at NAB 2017, booth #SU2806. Sye is the world's only true live OTT streaming
solution allowing live content to be streamed with ultra-low latency in sync
across all devices. The ad-insertion extension is in first customer trials, and
will be commercially available in Q4, 2017.
By 2020, annual revenues from online and linear advertising are projected to
exceed $266 billion. A big portion of this ad revenue resides on traditional
broadcast platforms. As the number of viewers on OTT platforms grows, it becomes
increasingly important to optimize the ad experience for the OTT audience. Sye
includes a Server-Side Ad Insertion service created specifically for OTT
platforms, giving a seamless TV experience with frame-accurate ad-splicing. No
more client buffering or spinning wheels.
Sye is specifically developed to handle large sport and live events, both being
main contributors when it comes to advertisement revenue. However, OTT
advertisement revenue, especially for linear and live OTT, has been hurt from ad
blockers. Net Insight's Sye Server-Side Ad Insertion provides a continuous
stream preventing clients from detecting the ads, making it immune to ad-
blockers. In addition, OTT holds the promise of increased ad revenues through
more targeted and personalized ads.
All features combined, this solution opens up for a superior end user experience
resulting in longer view times and an uptake in ad revenue.
"The combination of a more immersive live OTT experience and dynamic and
personalized ads results in a stickiness and increases the monetization benefits
of live OTT", said Per Lindgren, SVP, live OTT at Net Insight.
Sye server-side ad solution also includes detailed reporting of video ad
metrics, such as: number of impressions, quartiles, and average view times.
For further information, please contact:
Per Lindgren, SVP, live OTT of Net Insight, +46 8 685 04 00,
per.lindgren(at)netinsight.net
About Net Insight
Net Insight's vision is to enable a live and interactive media experience for
anyone on earth. Our aim is to lead progress and enable a global media
marketplace where live content can be exchanged and interaction among TV
audiences can take place in real-time. We want to create the media experience of
the future, centered on content.
Net Insight delivers products, software and services for effective, high-quality
media transport, coupled with the effective management of resources, all, which
creates an enhanced TV experience. Net Insight's offerings span across the
entire media spectrum, starting from TV cameras and TV studios, right through to
the TV consumers. Our solutions benefit network operators, and TV and production
companies, by lowering total cost of ownership, improving their workflow
efficiencies and providing them with the ability to capture new business
opportunities.
More than 500 world-class customers run mission critical media services using
Net Insight's solutions, covering more than 60 countries worldwide. Net Insight
is listed on Nasdaq Stockholm.
For more information, please visit netinsight.net
NetInsight_Release_ServerSideAdInsertion:
http://hugin.info/130084/R/2097896/794454.pdf
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Net Insight AB via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 24.04.2017 - 17:00 Uhr
Sprache: Deutsch
News-ID 537900
Anzahl Zeichen: 4270
contact information:
Town:
Stockholm
Kategorie:
Business News
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"Net Insight Demonstrates Sye True Live OTT Dynamic Server-Side Ad Insertion at NAB 2017"
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Net Insight AB (Nachricht senden)
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