LBI ICONNICHOLSON NAMED A LEADING INTERACTIVE MARKETING AGENCY BY
INDEPENDENT RESEARCH FIRM
(Thomson Reuters ONE) - PRESS RELEASEStockholm/Amsterdam, 2 September 2009Premier Digital Design and Marketing Agency Honored for Web DesignCapabilitiesLBi IconNicholson (http://iconnicholson.com/), the premier NYCdigital design and marketing agency known for creative innovation,was ranked as a market leader by independent research firm ForresterResearch, Inc. in its report titled "The Forrester Wave(TM):Interactive Marketing Agencies - Web Design Capabilities, Q2 2009."This benchmark report invited a select group of 18 U.S. agencies toparticipate and assessed their services against evaluation criteriaranging from the firms' research and design methodologies to theirmeasurement practices and client satisfaction results. LBiIconNicholson's parent company, LBi International, was also cited forits strong performance in Forrester's 2007 report titled "TheForrester Wave(tm): European Interactive Agencies - Web DesignCapabilities, Q4 2007".Describing the 18 agencies in the report as giants in a market withliterally hundreds of players, Forrester notes that demand fordigital services continues to be strong as clients tap the agenciesfor their "top-notch creative resources that are hard to attract andretain in-house, an infusion of outside ideas and technology skills,and the scale to develop and maintain today's biggest Web sites.""Forrester is the gold standard for clients seeking advice on how tochoose the right agency," noted Joseph Olewitz, SVP Client Relationsof LBi IconNicholson. "To be ranked as a leader is an honor for usand Forrester's diligent review methodology offers sophisticated andobjective guidance as companies undertake the difficult task ofchoosing a digital partner.""The digital agency sector is strong, even in this challengingeconomy, because our clients are searching for more effective ways tocapitalize on the newest digital techniques in meeting their owncustomers' needs," said Olewitz. "Our biggest and most rewardingchallenges occur when we can offer a customized solution set from ourbasket of full-service offerings, thus continuing to deliverinnovative results for our clients."Forrester noted that LBi IconNicholson's overall score was helped by"A strong persona, rigorous application of its personas to guidedesign work, and a user-focused design process." LBi IconNicholson isthe New York headquarters for LBi International AB Group, whichForrester described in LBi IconNicholson's profile as also having "animpressive performance in our European evaluation of interactiveagencies' Web design capabilities."For further information please contact:Chris Macowski, The Morris + King Company for LBi US+1 (212) 561 7459, chris.macowski(at)morris-king.comMandy Holder, LBi IconNicholsonmholder(at)iconnicholson.comSarah van Praagh, Press Contakt, LBi UK +44 20 7063 6465, Sarah.VanPraagh(at)LBi.comEva Ottosson, Group Communications Manager, LBI International AB+46 709 41 21 40, eva.ottosson(at)lbi.comAbout LBi:LBi is a global digital marketing and technology agency, blendinginsight, creativity and expertise to solve business problems. Thelargest genuinely full service agency of its kind in Europe, LBiprovides the full range of digital capabilities, including digitalstrategy, branded content, service design, media, CRM, technology,managed hosting and support services. The Company employs over 1,500professionals located primarily in the major European, American andAsian business centers; such as Amsterdam, Atlanta, Berlin, Brussels,London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listedon Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol:LBI).www.lbi.comThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 02.09.2009 - 17:00 Uhr
Sprache: Deutsch
News-ID 5403
Anzahl Zeichen: 0
contact information:
Town:
London
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 311 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"LBI ICONNICHOLSON NAMED A LEADING INTERACTIVE MARKETING AGENCY BY
INDEPENDENT RESEARCH FIRM"
steht unter der journalistisch-redaktionellen Verantwortung von
LBI International AB (publ.) (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
