Rubicon Project Selected by BT to Expand Digital Presence
(Thomson Reuters ONE) -
BT enhances its programmatic offering, opening its premium inventory supply to
thousands of brands, agencies and advertisers on Rubicon Project's exchange
LONDON, May 09, 2017 (GLOBE NEWSWIRE) -- Rubicon Project (NYSE:RUBI), the global
exchange for advertising, today announced it has been selected by the digital
advertising team at BT (British Telecommunications), one of the world's leading
providers of communications services and solutions, to extend its digital
advertising proposition to thousands of potential advertisers via Rubicon
Project's exchange.
BT Digital Advertising is the online advertising and creative solutions team
within BT's Consumer business and works with advertisers to create and deliver
data-driven, engaging campaigns to over 10 million(1) unique users across
BT.com, BT Sport.com and the BT Sport and BT Wi-Fi apps.
Under the agreement, BT will use Rubicon Project's technology to internally
manage its programmatic sales across mobile in-app, mobile web, video and
desktop inventory in open and private marketplace environments. Ad2One, the
digital sales house, will continue to sell BT's guaranteed inventory and
creative solutions campaigns.
Steve Wing, Managing Director for UK, Ireland & Nordics at Rubicon Project,
said: "Rubicon Project is thrilled to have been selected by BT Digital
Advertising as a technology partner as they establish a bigger presence in the
digital space, and open up their premium inventory to the thousands of brands,
agencies and advertisers live on our exchange. We will look to maximise BT's
potential for programmatic transactions at scale, whilst giving buyers access to
engaging advertising formats across premium sites on mobile, video and desktop."
Stuart Keith, Head of Digital Advertising Sales & Partnerships at BT, said:
"This is a very exciting period for BT. We are expanding our digital advertising
team and looking to work with new partners who can help us provide great
performance for our buyers and drive incremental growth to our expanding digital
assets. As we continue to develop and invest in digital advertising, we are
confident Rubicon Project is the right choice for BT as the next platform to
partner with."
eMarketer predicts that programmatic will account for 75% of the digital display
advertising market this year(2), through the various channels of RTB, private
marketplaces, direct deals and automated guaranteed. This is being driven by the
growth of mobile advertising, which will command a 79% slice of the programmatic
display pie in 2017(3).
Sources
(1) comScore: British Telecommunications Multi Platform Dashboard report, June
2016
(2 )eMarketer: Programmatic Display Ad Spending Share in Select
Countries/Regions, 2012-2017
(3 )eMarketer: UK Programmatic Digital Display Ad Spending by Device, 2016-2020
About Rubicon Project
Founded in 2007, Rubicon Project's mission is to keep the Internet free and open
and fuel its growth by making it easy and safe to buy and sell advertising.
Rubicon Project offers a highly scalable platform to enable the world's leading
brands, content creators and application developers to execute billions of
digital advertising transactions each month and to improve the advertising
experiences of consumers. Rubicon Project is a publicly traded company
(NYSE:RUBI) headquartered in Los Angeles, California.
Contact
Rubicon Project:
Raf Seneviratne: + 44 (0)20 3837 8769 or rseneviratne(at)rubiconproject.com
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: The Rubicon Project, Inc. via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 09.05.2017 - 13:00 Uhr
Sprache: Deutsch
News-ID 541247
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Town:
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Kategorie:
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