Eyeview Expands into Europe to Further its Growth in Leading the Outcome-Based Video Marketing Category
(Thomson Reuters ONE) -
Appoints Former Criteo and AppNexus Executive Jonathan Setty to Lead European
Expansion
NEW YORK, May 09, 2017 (GLOBE NEWSWIRE) -- Video marketing technology
company Eyeview today announced it has opened a UK office to further its growth,
building and leading a new category of marketing, outcome-based video marketing.
The European expansion builds upon a 60 percent increase in U.S. client growth
and doubling revenue year-over-year.
"The UK is the 2nd fastest growing video market and we are excited to bring
Eyeview's outcome based video marketing solution to the client base," says Oren
Harnevo, CEO and co-founder of Eyeview. "'Clients first' is our mission and the
demand to support campaigns locally in the UK and Europe make for an opportune
time to invest. Whether they are in Europe or the United States, today's
marketers must prove a measured return in sales on every dollar they spend. Our
differentiated technology, ability to provide proven, incremental sales for our
clients set us apart from competition."
Across a growing client base including Fortune 1000 brands such as P&G,
Walgreens, BMW, and Priceline, Eyeview has shifted the conversation around video
beyond media metrics and ad delivery to proving that video can drive sales
outcomes. With the expansion of video consumption, Eyeview is delivering on
the long-awaited promise of 1-to-1 video, marrying the engagement and appeal of
television quality video advertising with precision targeting and personalised
creative to drive sales.
To lead the UK expansion, Eyeview has hired Jonathan Setty for the newly-created
role of Managing Director, UK, where he will launch the Eyeview London office
effective immediately. Setty will be charged to expand U.S. client demand of
outcome-based video marketing across Retail, FMCG, Automotive and Travel
segments to marketers across Europe. Digital video usage is becoming a
significant part of UK adults' media consumption. According to eMarketer's first
digital video viewing forecast, adults in the UK will spend an average of 53
minutes per day watching digital video this year, which is more than double what
it was five years ago.
Setty has more than 15 years of digital and ecommerce marketing experience,
including seven years at comScore. Jonathan has also led sales teams across
mobile marketing, bid management software and display advertising, including
leading sales and partnerships at Criteo from UK market entry in 2010 to its IPO
in 2013. Jonathan joins Eyeview from at AppNexus, where he served as the
Director, Advertiser Sales EMEA and prior to AppNexus, Setty was UK's Commercial
Director at Sociomantic.
"For me, what is most exciting is that Eyeview has proven that video can deliver
on the long-awaited promise of marrying the engagement and appeal of television
quality video advertising with data and targeting capabilities in order to drive
sales," said Setty. "One-to-one marketing across devices, including Facebook and
addressable television, presents a new opportunity for marketers. As an
industry we're at a key inflection point across video advertising, where
marketers have become frustrated with legacy ad serving platforms and
traditional measurement. Clients demand more creative personalisation, financial
accountability and quite simply, results."
"I'm excited to add a leader with deep digital marketing retail, FMCG,
automotive and travel experience to lead our European expansion," said Jason
Baadsgaard, Chief Revenue Officer, Eyeview. "Jonathan joins Eyeview at a point
where we're confident he can continue the rapid adoption of 1-to-1 video and
outcome-based video success we've had within the US to brands and marketers
across Europe. Jonathan's extensive experience makes him a tremendous addition
as we push the video and industry towards more targeted and accountable
solutions."
About Eyeview
Eyeview is a video marketing technology company and the industry leader in
outcome-based video marketing. Eyeview delivers superior return on investment
through 1-to-1 video.
Through proprietary VideoIQ® technology, Eyeview easily leverages brand, product
and consumer data to create and deliver 1-to-1 video ads to every consumer and
ultimately drive sales. VideoIQ® provides an elemental knowledge of video
variables that powers a results-driven decisioning engine, capable of making
billions of decisions each day, delivering the most relevant message to every
consumer across television, desktop, mobile and Facebook.
Headquartered in New York City, with offices in Chicago, Detroit, Los Angeles,
London and Seattle, Eyeview serves the nation's top brands, including P&G,
Walgreens, Lowes, Honda, BMW and Priceline. Eyeview was ranked as the
2nd fastest growing company in the New York area by Deloitte's Technology Fast
500TM.
Elizabeth Wynnemer
(612) 205-3637
lwynnemer(at)eyeviewdigital.com
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Eyeview via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 09.05.2017 - 15:00 Uhr
Sprache: Deutsch
News-ID 541246
Anzahl Zeichen: 5820
contact information:
Town:
New York
Kategorie:
Business News
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