Urban Airship Soars Past One Trillion Notifications Delivered
(Thomson Reuters ONE) -
Urban Airship customers sent 500 billion push notifications over seven years,
and then doubled that volume in 11 months
PORTLAND, Ore., May 25, 2017 (GLOBE NEWSWIRE) -- Digital growth company Urban
Airship today delivered its one trillionth push notification for customers'
mobile apps, signaling a dramatic acceleration in customer adoption and usage of
its flagship Urban Airship Engage solution. It was only on June 23, 2016, when
the company delivered its 500 billionth push notification-the culmination of its
seven-year history. Since then, Urban Airship set a daily record of 2.5B
notifications on Election Day (Nov. 8, 2016), and now hits or surpasses that
total often as 2B notifications has become the new daily average.
To add industry context to this milestone, Urban Airship's data scientists
analyzed iOS customer data from Q1 2015-2017 to offer new insights into key
mobile app engagement trends:
* Opt-in rates edge up: The percent of app users opting in to push
notifications has increased every year since 2015, growing from an average
40.4 percent to 43.6 percent in 2017
* Engagement is climbing: more and more people are responding to notifications
with average notification engagement rates growing from 7.4 percent in 2015
to 9.6 percent in 2017
* Message delivery is getting more precise: the average number of
notifications received per user per app has decreased every year: from 15.7
in Q1 2015 to 11.3 in Q1 2017
These are all signs that brands are getting smarter and more personalized in
their notification strategies. It's also important to note that the year-over-
year averages above don't reflect differences among app industry verticals and
other times of the year[1], the growth in app audience sizes[2] or the fact that
power users are more likely to receive more notifications[3] tailored to their
behaviors[4].
Urban Airship has also experienced tremendous customer growth, now counting more
than 45,000 apps across thousands of businesses that rely on Engage's
scalability, reliability and real-time automation to communicate with users.
Forrester Research recently recognized Urban Airship's scale saying, ". Urban
Airship sends more push notifications per month than about 10 of the smaller
vendors combined" (Forrester Research Inc., "How To Choose A Mobile Messaging
Vendor," April 10, 2017). Note: copies available for a limited time.
Notifications Are Poised for Rich Growth
Urban Airship's one trillion milestone only includes notifications sent to app
users' lockscreens. The company also sends in-app notifications, message center
messages and notifications to website visitors, mobile wallet passholders and
customers in other digital marketing channels like email or SMS. In addition,
more than a dozen publishers now use Engage to create and deliver notifications
to Apple News users that have opted in to their channel.
"The notification paradigm has now spread beyond smartphones and smartwatches,
to the browser, the car, the home, chatbots and all the 'things' around us, and
Urban Airship can power it all," said Brett Caine, CEO and president, Urban
Airship. "This glanceable, rich and interactive messaging format is rapidly
expanding as a direct result of people's rising expectations to be served
exactly what they want, when and where they need it. That's an incredibly
powerful and motivating mission to help businesses achieve."
Benjie Levy, COO and President of theScore, said: "The speed of our alerts is
one of the reasons millions of fans all over the world rely on theScore as their
sports app of choice. Working with Urban Airship has helped us exceed
expectations in delivering scores, stats and news in real time, providing a
best-in-class experience."
(1) For three consecutive holiday seasons, retail apps have
increased notification volume, average notification opt-in rates and average
engagement rates.
(2) comScore's 2016 U.S. Mobile App Report found big gains in the number of apps
with 10-20 million users, increasing 43 percent from 2014 to 2015, and 36
percent from 2015 to 2016.
(3) Urban Airship's recent study of 63 million new app users found those who
receive frequent messaging have 90-day retention rates 3X to 10X higher than
users who received none.
(4) 84 percent of retailers' 2016 holiday notifications were highly targeted to
shoppers' location, preferences and behaviors, while only 12 percent of messages
were broadcast to everyone.
About Urban Airship
Urban Airship® (www.urbanairship.com) is trusted by thousands of businesses to
drive growth with mobile. Every day, marketers and developers depend on Urban
Airship to deliver billions of digital moments through personalized, interactive
notifications that inspire interest and drive action. Urban Airship is used by
many of the world's most admired companies, including Adidas, Alaska Airlines,
The Home Depot, NBC Universal, Sky Media and Zillow.
For more information, visit www.urbanairship.com, read our blog and follow us
on Twitter or LinkedIn.
Media Contacts:
Elena Keamy
Bateman Group
+1 415-651-4023
urbanairship(at)bateman-group.com
Adrian Ma or Jonny Stanton (EMEA)
Fanclub PR
+44 207 096 1375
adrian.ma(at)fanclubpr.com
jonny.stanton(at)fanclubpr.com
Corey Gault
Urban Airship
+1 503-206-9164
corey(at)urbanairship.com
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Urban Airship via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 25.05.2017 - 15:00 Uhr
Sprache: Deutsch
News-ID 544624
Anzahl Zeichen: 6421
contact information:
Town:
Portland, OR
Kategorie:
Business News
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