Sony Ericsson brings excitement to the fans for the 2010 FIFA World
Cup(TM)
(Thomson Reuters ONE) - Sony Ericsson is launching a host of fan focused activities for the2010 FIFA World Cup(TM), providing everyone with interactive ways toenjoy the actionLondon - September 3rd, 2009 - Today, Sony Ericsson announced thelaunch of its Extra Man campaign for the 2010 FIFA World Cup SouthAfrica(TM). The campaign aims to deliver the ultimate footballexperience to all World Cup supporters across the globe, madepossible due to Sony Ericsson's unique position as Official MobileHandset of the 2010 FIFA World Cup(TM).Reflective of how the media landscape has changed and new ways thatpeople now consume their media, Sony Ericsson will ensure thathandsets will be at the heart of the first social networking andmedia sharing World Cup. From now until June 2010, Sony Ericsson aimsto reward all fans with exciting activities both before and duringthe 2010 FIFA World Cup(TM) enabling fans to create and share theirown content. This will be either at the 2010 FIFA World Cup(TM)itself, through the website www.sonyericsson.com/extraman or directlythrough Sony Ericsson handsets - experiences that fans can only enjoyexclusively through Sony Ericsson.Sony Ericsson's commitment to enhance the fan experience at the 2010FIFA World Cup(TM) supports the company's realigned brand strategy,which aims to build a fun, playful and inclusive interaction withconsumers."Our aim is to provide all fans of the 2010 FIFA World Cup(TM) a richand diverse experience including giving away tickets to 2010 FIFAWorld Cup(TM) matches. All of our marketing investment will be usedto enhance and improve the fan experience as we believe this is anabsolute priority. We will be working closely with our colleagues atSony to make this happen and help fans realise their dreams," saidStephan Croix, Head of Global Marketing Partnerships, Sony Ericsson.The centrepiece of the fan focused mission will be the launch in 2010of a unique football application which will deliver the best footballexperience on a handset. This will provide fans with instant accessto football action videos from the best action from the World Cupqualifiers and the friendly games in the lead up to the 2010 FIFAWorld Cup(TM), football news and games. Fans will also be able toshare all their football moments directly with their friends usingsocial networking site applications built into the handset. Furtherdetails will be announced in due course.Launching today is the action-packed website -www.sonyericsson.com/extraman - the home for all fan content needs,will host WorldCupedia, the world's very first football focusedsearch engine with content accessed through Kosmix. This impressivenew application will arm fans with all the football knowledge theycould ever need. The site will also let fans view highlights fromFIFA World Cup(TM) qualifier matches, iconic moments from pasttournaments and enjoy exclusive football content and football mobiledownloads. From Canada to Australia, Russia to the UK, Sony Ericssonwill ensure football followers can experience the very best momentsof past FIFA World Cups(TM) at their fingertips.Sony Ericsson's commitment to providing fans with exciting footballfocused activities has already seen the launch of the Golden Ticketpromotion, which offers consumers, from France to Mexico, Taiwan toAustralia a once-in-a-lifetime opportunity to follow their team allthe way at the 2010 FIFA World Cup(TM) in South Africa."We are in a unique position to provide fans with more ways tosupport their team, be heard and get involved. By listening to thesefans, Sony Ericsson will be able to energise and innovate theirexperience, becoming the channel for fan-generated opinion andcontent on a global scale", continued Croix.Sony Ericsson is the Official Mobile Handset of the 2010 FIFA WorldCup(TM), which arose through Sony Corporation, as the Digital LifePartner of FIFA. Sony Ericsson agreed to sub-license the categoryfrom Sony Corporation and the agreement includes all FIFA eventsuntil 2010 including the 2010 FIFA World Cup(TM) in South Africa. TheDigital Life category includes mobile handsets as well as consumerelectronics, professional and broadcast AV and other equipment,personal computers, movies, music and gaming.-ENDS-Notes to Editors:The Golden Ticket promotion will be running in various regions acrossthe world, including the Middle East, North Africa, Latin America,Western Europe and the Asia-Pacific region.Legal© Sony Ericsson Mobile Communications AB, 2009.The liquid identity and liquid energy are trademarks or registeredtrademarks of Sony Ericsson Mobile Communications AB. " SONY" and"make.believe" are trademarks of Sony Corporation.Ericsson is the trademark or registered trademark ofTelefonaktiebolaget LM Ericsson.About Sony Ericsson:Sony Ericsson is a top, global industry player with sales of around97 million phones in 2008. Diversity is one of the core strengths ofthe company, with operations in over 80 countries includingmanufacturing in China and R&D sites in China, Europe, India, Japanand North America. Sony Ericsson was established as a 50:50 jointventure by Sony and Ericsson in October 2001, with global corporatefunctions located in London. For more information about SonyEricsson please visit www.sonyericsson.com.About FIFA:For more than 100 years, the Fédération Internationale de FootballAssociation, founded on 21 May 1904 in Paris and better known asFIFA, has continued to provide the essential leadership role to theinternational football family. Headquartered in Zurich, Switzerland,the eighth FIFA President, Joseph S. Blatter guides the organisationtoday with a commitment to the evolution of FIFA as a modern anddynamic association. The basis of the world's football family isformed by FIFA's members. From the founding seven, the family hastoday grown to 208 affiliated football associations, also organisedinto six confederations spanning the globe.FIFA's worldwide activities go well beyond touching the world throughits various competitions, such as the world's biggest single-sportevent, the FIFA World Cup(TM). In football development projects suchas the FIFA GOAL Programme as well as in corporate socialresponsibility activities (including the Football for Hope movementto support through football social and human development) FIFA makesmaterial, financial and promotional contributions to develop the gameand to build a better future. For the Game. For the World. To findout more about FIFA and its initiatives please check outwww.FIFA.com.About the FIFA World Cup(TM):The FIFA World Cup(TM) is the world's governing body of football'sflagship event, occurring every four years with the best 32 nationsof the six confederations battling it out for the ultimate prize infootball - the FIFA World Cup(TM) Trophy. The brainchild of the thirdPresident of FIFA, Jules Rimet, the FIFA World Cup(TM) was firststaged in Uruguay in 1930 and emerged decades later to be the biggestsingle sports event with a cumulative audience of more than 26billion TV viewers in more than 200 countries over the 64 matches. In2010, the 19th edition will be held for the first time on Africansoil.The road to South Africa 2010 began in Samoa in August 2007 and fromthere the road is criss-crossing the globe before its finaldestination, South Africa in 2010. 203 teams have entered the racefor one of the 31 available places in the FIFA World Cup(TM) finaltournament with host South Africa automatically qualified. Evenchampion Italy must qualify to defend their title. Follow all theaction and experience the triumphs, tensions and tears ofqualification on FIFA.com, world's football's home on the worldwideweb.FOR MEDIA INFORMATION PLEASE CONTACT:Sony Ericsson Global Communications & PRLisa Canning: +44 208 762 6064General Press: +44 208 762 5858E-mail: press.global(at)SonyEricsson.comhttp://hugin.info/133603/R/1339030/319649.pdfThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 03.09.2009 - 16:00 Uhr
Sprache: Deutsch
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