Online Gaming Gets Vocal with Ericsson
(Thomson Reuters ONE) -
* Voice services in Entropia Universe enabled by IMS from Ericsson
* Better communication experience for players in gaming world
* Ericsson's first contract in the gaming industry
* Increased revenue streams for real business in virtual world
Players of Entropia, an online universe created by Sweden-based online gaming
company Mindark, can now speak to each other live with high-quality voice
services while gaming, thanks to an IMS solution from Ericsson (NASDAQ: ERIC).
This is Ericsson's first commercial business in the gaming sphere. Ericsson is
deploying its existing voice technology based on IMS in a cloud service, called
Ericsson In-Game Communication (EIGC), which makes it simple and cost-effective
to introduce communication into games. Ericsson will provide and integrate the
software into the Entropia Universe platform.
Mindark provides one of the most advanced Internet interaction solutions
available today. Entropia Universe is a 3D virtual world with a real cash
economy. It is growing in popularity, with more than one million registered
users. "It was important to have a system that is integrated into our own
platform. Because then we could customize the functionality and have security
that is required for us, since we deal with real money in our virtual world. The
solution from Ericsson provided the best security and flexibility for us," says
Christian Björkman, Chief Marketing Officer for Mindark.
With this service, 3D rendering is possible so that gamers will be able to talk
and listen to avatars that are nearby, attend or give lectures for an
interactive audience, and work in teams with secure leader-controlled access.
Mindark is well-known for placing the world's most expensive virtual item in the
Guinness Book of World Records. "This voice service will help us continue our
strategy of adding value to the virtual world, plus bridging virtual and real-
world possibilities," says Björkman. In terms of business, it would be possible
to integrate new services such as break-out services, audio advertising and
other voice-based services.
Magnus Furustam, Vice President, head of Core & IMS at Ericsson, says: "This
solution bridges the virtual experience with reality, and the telecoms world
with the gaming world. It is exciting to combine Ericsson's outstanding
competence in communication services with the large and fast-growing gaming
industry sector."
The full gaming service launched May 16.
Notes to editors:
Related information:
http://www.ericsson.com/tl/ourportfolio/products/ericsson-in-game-
communication?nav=fgb_101_214%7Cfgb_101_432
Our multimedia content is available at the broadcast room:
www.ericsson.com/broadcast_room
Ericsson is the world's leading provider of technology and services to telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company's portfolio comprises mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.
Ericsson is advancing its vision of being the "prime driver in an all-
communicating world" through innovation, technology, and sustainable business
solutions. Working in 175 countries, more than 80,000 employees generated
revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in 1876 with
the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX,
Stockholm and NASDAQ New York.
www.ericsson.com
www.twitter.com/ericssonpress
www.facebook.com/technologyforgood
www.youtube.com/ericssonpress
ABOUT MINDARK PE AB
MindArk develops, operates and provides Entropia Universe. MindArk is based in
Gothenburg, Sweden and has 65 employees. Furthermore, MindArk develops supports
and monitors the services and maintenance of the Entropia Platform, the
underlying technological and commercial applications that support the creation
and operation of Entropia Universe. Additional information about MindArk PE AB
is available at http://www.mindark.com.
ENTROPIA UNIVERSE®, ENTROPIA PLATFORM® and MINDARK® are registered trademarks of
MindArk PE AB.
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations(at)ericsson.com
Mindark Press Release pdf:
http://hugin.info/1061/R/1517061/453518.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Ericsson via Thomson Reuters ONE
[HUG#1517061]
Unternehmensinformation / Kurzprofil:
Datum: 19.05.2011 - 09:27 Uhr
Sprache: Deutsch
News-ID 54827
Anzahl Zeichen: 5835
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Town:
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Kategorie:
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