Ericsson Delivers QYOU Media Content to Tens of Millions of New Users Globally
(firmenpresse) - Ericsson Delivers QYOU Media Content
to Tens of Millions of New Users Globally
- Ericsson and QYOU Media today announce an agreement to distribute and monetize QYOUs curated online video content through Ericssons Unified Delivery Network (UDN)
- QYOUs content will also be distributed as an app on connected TVs and set-top boxes through Ericssons distribution partnerships
Toronto/Dublin/Los Angeles 13 July 2017 - QYOU Media (TSXV: QYOU), the worlds leading curator of premium best-of-web video for multiscreen delivery, announces a new distribution agreement with Ericsson that brings its curated online video content to the Ericsson Unified Delivery Network (UDN) ecosystem. This programming will create new monetization opportunities for both businesses by attracting and engaging hard-to-reach millennial audiences on tens of millions of connected TVs and set-top boxes.
Ericssons UDN was established in 2016 as an alternative to traditional content delivery network business models, by leveraging Ericssons global service provider partnerships. The UDN ecosystem helps service providers, content providers and IPTV providers worldwide to offer optimized delivery of over-the-top services and high-quality video content.
Ericsson will deliver QYOU content over UDN to existing customers, while also introducing QYOUs millennial-focused programming to Ericssons service provider customer base, many of whom are seeking new ways to connect with a generation of viewers that has grown up on a steady diet of web video entertainment. The ad-supported content distribution model is designed to create new monetization opportunities for QYOU, Ericsson and service providers.
In addition to delivering QYOUs content via UDN, Ericsson will also distribute The QYOU app on connected TVs and set-top boxes. This will bring QYOUs content to tens of millions of consumers with the app featured on device homepages. There will also be provision for QYOU to add localized content to new connected devices and new markets.
Marcus Bergström, Director of UDN Program and Strategy at Ericsson, said: Many of the worlds largest service providers and content providers use our UDN ecosystem to deliver content to connected customers around the world. With many millennials opting for skinny bundles or free short-form content online through social media, there is an opportunity to use our network to add value, and to monetize the content that clearly appeals to this hard-to-reach market segment. QYOUs best-of-web content will provide our partner and customers with a ready means to attract and retain younger subscribers.
Curt Marvis CEO and Co-Founder of QYOU Media adds: More and more TV providers are recognizing the need to match millennial tastes with millennial programming. We strongly believe that digital-first content, expertly curated and packaged, has a home on televisions multiscreen landscape. Hot on the heels of our expanded distribution into 17 million homes with TATA Sky in India, comes this deal that has the potential to deliver QYOU to hundreds of millions of subscribers globally. Partnering with Ericsson, one of the leading companies in the content-delivery industry and as part of a broader ecosystem that now encompasses 55 content providers and 40 service providers around the world, is another step to bringing web-first content to a wider audience, and showcasing its monetization potential.
-ENDS-
About QYOU Media
QYOU Media Inc. is a fast-growing global media company that curates and packages premium best-of-the-web video for multiscreen distribution. Founded and created by industry veterans from Lionsgate, MTV, and NewsCorp, QYOUs millennial-focused products including linear television networks, genre-based series, mobile apps, and video-on-demand formats reach tens of millions of customers on six continents. Distribution partners include Sinclair Broadcast Group, Vodafone, 21st Century Fox, Liberty Global, Telenor and TATA Sky.
Contacts
Holly Searle
Platform Communications - for QYOU Media
+44 (0) 207 486
holly(at)platformcomms.com
Natasha Roberton
VP Marketing, QYOU Media
+353 (87) 792 7166
tash(at)qyoutv.com
Jeff Walker,
Investor Relations - for The QYOU
+ 1 403 221 0915
jeff(at)howardgroupinc.com
About Ericsson
Ericsson is a world leader in communications technology and services with headquarters in Stockholm, Sweden. Our organization consists of more than 111,000 experts who provide customers in 180 countries with innovative solutions and services. Together we are building a more connected future where anyone and any industry is empowered to reach their full potential. Net sales in 2016 were SEK 222.6 billion (USD 24.5 billion). The Ericsson stock is listed on Nasdaq Stockholm and on NASDAQ in New York. Read more on www.ericsson.com.
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