Breaking Data Corp. : Leading Facebook Sports Publisher, GIVEMESPORT, Builds Top Team as Expansion and Data Strategy Continue to Drive Performance
(Thomson Reuters ONE) -
TORONTO, CANADA and LONDON, UNITED KINGDOM--(Marketwired - Jul 18, 2017) -
Breaking Data Corp. (TSX VENTURE: BKD)(OTC PINK: BKDCD) ("Breaking Data" or the
"Company") is pleased to announce that its wholly-owned subsidiary Sports New
Media Holdings Limited ("SNM"), owner of GIVEMESPORT, the tech-driven global
sports publisher with 26 million fans on Facebook has strengthened its senior
team with the addition of senior staff from VICE, Lad Bible and Bauer Media.
These additions are part of a broader expansion plan following the completion of
GIVEMESPORT's April 2017 acquisition by Toronto-listed Artificial Intelligence
company Breaking Data Corp.
GIVEMESPORT has brought in former VICE Senior Vice President of Strategy and
former Lad Bible marketing director Mimi Turner as Senior Strategy Advisor; VICE
Group Account Director Jack Bannerman has become joint Head of Commercial
Partnerships alongside former LAD Bible Senior Agency Partner Adrian Manian.
Former Daily Mail and Bauer Media head of programmatic Ryan Skeggs has been
appointed Programmatic General Manager.
Earlier this year Breaking Data Corp. announced a line-up of non-executive
directors including VICE EMEA CEO Matt Elek, former CNN President and CEO Greg
D'Alba, former CEO of the Scottish Premier League Roger Mitchell and IMG head of
Global Digital Sales Ben Nicholas.
GIVEMESPORT and Breaking Data CEO Nick Thain said "Bringing in key new people
the first phase of a lot of work we are doing to build a next-generation media
company that uses tech to understand audiences and really unpick how and why
they engage with content. Our mission is to entertain audiences through the
sporting moments that matter to them: that means understanding everything around
the emotions of entertainment and combining that with data-driven relevance and
targeting.
We have made investments in tech, AI, machine learning, natural language
processing and emotional context analysis to dig into the DNA of successful
content. We are hiring more writers, video creators and data insight
specialists. We are going longer-form not shorter and, in an era where fake news
is increasingly an issue, we are focused on developing tools that make content
more credible and validated.
We're in a strong position to be positive about the future. Year-on-year traffic
is up over 60% and we are a top-30 UK site, top-600 site Globally (Alexa by
Amazon Rankings). Through our integration with Breaking Data we now have access
to AI and tech that will form the basis of new products and a new editorial
approach. A new partnership with McLaren Racing in addition to existing content
partnerships with the NFL, and MBA continues to extend our brand."
About Breaking Data Corp.:
breakingdatacorp.com
Breaking Data Corp. is a technology provider of a range of Artificial
Intelligence services including; semantic search, machine learning and natural
language processing ("NLP"). The Company's technology platform has many
practical applications, in multiple business and consumer verticals that are
immersed in massive media and data rich settings. The Company's showcase app,
BreakingSports, utilizes semantic machine learning and NLP to track social media
in a fully automated, real-time manner for significant sports information and
events and distributes summarized information through real-time push
notifications to consumers.
About GIVEMESPORT:
givemesport.com
GIVEMESPORT, Breaking Data's wholly-owned subsidiary, is a leading next
generation sports media company with the largest single publisher Facebook page
in the world, with over 26 million fans. The next largest single sports
publisher Facebook page is ESPN with 15.2 million fans. GIVEMESPORT's content
generates over 3.6 billion impressions (Feb-17), reaching over 138 million
unique users (Feb-17) per month on Facebook alone. Visit GIVEMESPORT's Facebook
page at facebook.com/givemesport.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term
is defined in the policies of the TSX Venture Exchange) accepts responsibility
for the adequacy or accuracy of this release.
Cautionary and Forward-looking Statements - Statements contained in this news
release, which are not historical facts, are forward-looking statements that
involve risk, uncertainties and other factors that could cause actual results to
differ materially from those expressed or implied by such forward-looking
statements. There can be no assurance that such statements will prove to be
accurate and actual results and future events could differ materially from those
anticipated in such statements. All forward-looking statements included in this
news release are based on information available to the Company on the date
hereof. Forward-looking statements are subject to known and unknown risks,
uncertainties and other factors that could cause actual results of the Company
to differ materially from the conclusion, forecast or projection stated in such
forward-looking statements. These risks, uncertainties and other factors
include, but are not limited to factors referenced in the Company's other
continuous disclosure filings, which are available at sedar.com. Readers should
not place undue reliance on these forward-looking statements. The Company
assumes no obligation to update any forward-looking statements, except as
required by applicable securities laws.
Contact Information
Contacts:
David Berman
CFO
(905) 761-9200, Ext. 21
davidb(at)breakingdatacorp.com
Nick Thain
CEO
nick(at)breakingdatacorp.com
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Breaking Data Corp. via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 18.07.2017 - 14:13 Uhr
Sprache: Deutsch
News-ID 552790
Anzahl Zeichen: 6620
contact information:
Town:
Concord, Ontario
Kategorie:
Business News
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