Nestlé Chocolate Centre to combine artistic creativity and
cutting-edge science
(Thomson Reuters ONE) - Corporate news announcement processed and transmitted by Hugin AS.The issuer is solely responsible for the content of this announcement. ------------------------------------------------------------------------------------ Vevey, 7 September 2009 - Nestlé today inaugurated the ChocolateCentre of Excellence in Broc, Switzerland, in the presence of DorisLeuthard, Swiss Minister of Economic Affairs, Beat Vonlanthen,Minister of Canton Fribourg, Stéphane Sudan, Mayor of Broc, as wellas Nestlé CEO Paul Bulcke, Petraea Heynike, Nestlé Executive VicePresident responsible for the Strategic Business Units, Marketing,Sales and Nespresso, and Werner Bauer, Nestlé Executive VicePresident and Chief Technology Officer.The Chocolate Centre of Excellence builds on Nestlé'schocolate-making heritage and will spearhead its drive in the premiumand luxury chocolate segment, which in turn will influence thecompany's entire chocolate range. The Centre combines a team ofNestlé specialists, from fine cocoa bean scientists, sensory expertsand chocolatiers to packaging designers and consumer specialists,with the artistic inspiration of a panel of independent chocolatierssuch as Pierre Marcolini, Tristan Carbonatto and Roger von Rotz. Thisspirit of open innovation is further illustrated by the Centre'spartnership with prestigious external design institutions such as theCalifornia Art Center and the ECAL University of Art and Design inLausanne.The investment of CHF 25 million underlines the strategic importanceNestlé attributes to its chocolate business, especially in thepremium and luxury segment. In 2008 the chocolate business reachedsales of CHF 9.8 billion, with an organic growth of 7.6%. Whileglobal brands such as Kit Kat reached sales of over CHF 1 billion,70% of Nestlé's chocolate business comes from local brands. In thepremium and luxury segment, which grows above the category average,Nestlé is leader in dark chocolate and is well known for premiumbrands such as Nestlé Noir, Perugina, Cailler and Nespresso luxurychocolate.The Chocolate Centre of Excellence is part of Nestlé's research anddevelopment network, which comprises 28 centres and employs around5,000 people worldwide. Several of these centres contribute to theresearch in the field of chocolate and cocoa. Over the last 30 yearsNestlé's research has led to a technology enabling the massproduction of high-yielding, disease-resistant cocoa plants torejuvenate existing plantations. The propagation of superior plantsis currently underway in Ecuador, Venezuela, Indonesia and Côted'Ivoire, where millions of plants will continue to be distributed inthe coming years. In Ecuador and Venezuela, where the finest cocoa issourced, Nestlé helps to protect and promote unique fine cocoavarieties.Nestlé has been providing support to farmers for many years. Thiscommitment to rural development is an expression of the principle ofCreating Shared Value, which is part of Nestlé's business strategy.For a business to be successful in the long term, it must createvalue not only for its shareholders but also for society andcommunities at large, from farmers to employees to consumers.The press conference and the inauguration ceremony will be webcastlive today from 0930 CET. An on-demand webcast will also beavailable. Visit our Events page for more details.Contacts Media RobinTickle Tel.: +41 (0)21 92422 00 Investors RoddyChild-Villiers Tel.: +41 (0)21 924 3622 --- End of Message ---Nestlé S.A.Avenue Nestlé 55 Vevey WKN: 887208; ISIN: CH0012056047; Index: SLCI, SMI, SPI, SMIEXP;Listed: Main Market in SIX Swiss Exchange;
Datum: 07.09.2009 - 09:00 Uhr
Sprache: Deutsch
News-ID 5536
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