Sysomos Provides More Actionable Insights with Expanded Dataset from Reddit
(Thomson Reuters ONE) -
Marketers now have advanced intelligence on correlations and themes across
subreddit threads and online communities
RALEIGH, N.C., July 26, 2017 (GLOBE NEWSWIRE) -- Leading social marketing
software company Sysomos today announced a new partnership with Reddit that will
help Sysomos customers discover and analyze trending topics on one of the most-
visited websites in the U.S.
Reddit, the home for conversation online, is known as the source of breaking
news and trending topics with billions of monthly page views, hundreds of
millions of monthly comments and 300 million monthly active users. Reddit's
engaged user base, range of communities and passionate conversations make the
platform extremely valuable for listening to and monitoring industry trends,
crisis warning signs and breaking news.
"We know that many of the issues companies and major brands care about are
happening on Reddit, but until now, it has been a difficult site to track and
analyze, particularly given the anonymity of the users, said Erica Jenkins,
Chief Product Officer at Sysomos. "By equipping marketers with the ability to
analyze topic-specific pages, marketers can access deeper and more relevant
audience insights that other social channels and sources simply aren't able to
penetrate."
Now, Sysomos Search customers can easily access audience and interest-specific
insights and analyze themes across the Reddit community, enabling more strategic
and effective campaign decisions.
"Brand perception is key for marketers to understand their consumers," according
to Alex Riccomini, director of business development and media partnerships at
Reddit. "As Reddit continues to grow as the home of conversation online, it's
becoming an even more valuable source of targeted consumer insights. We're
excited to work with Sysomos to provide this access to their customers while
maintaining API compliance - something that we take very seriously."
The partnership comes shortly after Sysomos announced the addition of visual
listening in Sysomos Search, allowing users to go beyond text analytics and gain
context and actionable insights from images shared through social media. Sysomos
customers can then visualize how their brands and products are being seen
through the eyes of the consumer. To further enhance how marketers can identify
the most relevant and prominent visual content creators, Sysomos Search now
identifies influencers across Instagram.
Reddit data is available to all Sysomos Search customers at no extra cost. Read
more here.
About Sysomos
Sysomos is the global leader in social marketing and analytics empowering brands
and agencies to turn data-driven insights into actionable customer engagement
opportunities. Our unified, insights-driven social platform gives marketers the
easiest way to Search, Discover, Listen, Publish, Engage and Analyze at scale
across earned, owned and paid media. Sysomos serves more than 1,000 customers
including 80% of the world's top agencies and Fortune 500 companies. The company
has offices around the world including Toronto, Raleigh, New York, San
Francisco, London, Singapore and China. For more information,
visit sysomos.com or connect with us at (at)sysomos.
About Reddit
Reddit, dubbed "the front page of the Internet", is the home of conversation
online. Communities are built around users submitting, voting and commenting on
content, stories and discussions centered around their passions. With over 270
million global users monthly, Reddit is home to the most open and authentic
conversations on the Internet. For more information, visit about.reddit.com.
Contact:
Jenny Force
919-747-7989
jforce(at)sysomos.com
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Sysomos via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 26.07.2017 - 15:00 Uhr
Sprache: Deutsch
News-ID 553984
Anzahl Zeichen: 4557
contact information:
Town:
Raleigh, NC
Kategorie:
Business News
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