Palo Alto startup 8th Wall launches cross-platform tools for Mobile AR
(Thomson Reuters ONE) -
8th Wall XR provides a single solution for developing AR apps on all iOS and
Android phones
PALO ALTO, Calif., Aug. 28, 2017 (GLOBE NEWSWIRE) -- 8th Wall, Inc. announced
today 8th Wall XR, the world's first Augmented Reality (AR) platform that works
on all commonly available iOS and Android phones and integrates seamlessly with
ARKit (Apple) and Tango (Google).
A photo accompanying this announcement is available
at http://www.globenewswire.com/NewsRoom/AttachmentNg/51163dc6-2e25-4f8d-a653-
d797786f1e26
Founded in August 2016, 8th Wall is a Palo Alto startup made up of an all-star
team of ex-Google and Facebook engineers with extensive experience in computer
vision, machine learning and product development. Passionate about AR, the team
believes that the shift to widespread AR adoption will start with today's mobile
phones. As a result they have been working on a suite of native tools that make
it effortless to develop AR applications for mobile.
Even with promising native AR frameworks such as ARKit becoming available later
this year, current estimates put the availability of native mobile AR frameworks
at less than 15% of smartphones in 2018. This severely limits the consumer reach
of these applications compared to standard mobile apps.
In contrast, 8th Wall XR provides a cross-platform AR solution that works on any
common phone with or without native AR frameworks, proving an estimated 650%
increase in the number of supported smartphones. When a phone supports a native
framework such as ARKit or Tango, 8th Wall XR uses these libraries to provide 6
Degrees-of-Freedom (DoF) tracking, surface estimation, lighting estimation, and
calibrated scene display. For other phones, 8th Wall XR provides 3DoF tracking,
fixed surfaces, camera calibration information and vision-based lighting
estimation. Later this year the team plans to bring 6 DoF to all supported
phones as well, using 8th Wall's vision and machine learning algorithms.
"8th Wall XR works by bringing the best possible AR experience to each user's
device," said Erik Murphy-Chutorian, Founder and CEO of 8th Wall. "It leverages
native libraries like ARKit or Tango when available, and in their absence as is
common today, the very same apps run on all other iOS or Android devices by
using the phone's camera and inertial sensors. We've made it much faster to
develop as well, addressing the current shortcomings and challenges in building
an AR app today. With 8th Wall XR, developers can now effortlessly create an AR
application in a matter of minutes."
Beginning today, 8th Wall XR is publicly available to Unity developers
at www.8thwall.com and is also available as a native library for iOS and Android
per arrangement. The team plans to support additional platforms in the future.
About 8th Wall, Inc.
8th Wall's mission is to break the wall between the digital world and the
physical world by creating software that enables developers to quickly and
easily build mobile applications that interact with the real world. The 8th Wall
team is comprised of proven experts with deep expertise in computer vision,
image infrastructure, machine learning and full-stack mobile product
development. For more information, please visit www.8thwall.com
Trademarks
8th Wall, 8th Wall, Inc., 8th Wall XR and associated logos are registered
trademarks or trademarks of 8th Wall, Inc. and/or its affiliates in the United
States and/or other countries. All other trademarks are the property of their
respective owners.
Safe Harbor
The preceding is intended to outline our general product direction. It is
intended for information purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any material, code, or
functionality, and should not be relied upon in making purchasing decisions. The
development, release, and timing of any features or functionality described for
8th Wall's products remain at the sole discretion of 8th Wall, Inc.
Dana Elizabeth
dana(at)8thwall.com
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: 8th Wall via GlobeNewswire
Datum: 29.08.2017 - 01:18 Uhr
Sprache: Deutsch
News-ID 558025
Anzahl Zeichen: 4867
contact information:
Town:
Palo Alto
Kategorie:
Business News
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"Palo Alto startup 8th Wall launches cross-platform tools for Mobile AR"
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