Nordea's savings survey: Finns save in bank accounts without a plan
(Thomson Reuters ONE) - Nordea's Nordic savings survey shows that accounts are still popularamong savers: more than 70% of Finnish savers and investors stilldeposit their savings in bank accounts. Over half of the saversreport that they save without a plan.As many as 70% of savers with only bank account savings reported thatthey do not have a special plan for saving. Moreover, there isusually no specific target: just over 20% report having a specificpurpose for their savings.- I encourage every saver to draw up a plan. Simply put: use a littletime to think over what you want to achieve by saving and for howlong you want to save. You usually save more and saving feels moresensible when you have a clear target and set out to achieve it, saysTarja Svartström, Nordea's private economist.Lower return expectationsThe survey shows that 39% of savers save in funds and 32% have aprivately paid pension scheme. One in four invest in shares. Men aremore eager share investors than women. The popularity of shares seemsto increase with age: in the age group of 55 - 64-year-olds one inthree savers own shares. Most savers are satisfied with no less than5% on their investment.- Even though more than 60% of savers and investors say they aresatisfied with no less than 5% on their investment, returnexpectations seem to have declined compared to 2006, says TarjaSvartström.Banking adviser and media the most reliable sources of informationFinnish savers consider banking advisers the most important source ofadvice on savings and investments. The banking adviser's role isespecially important for fund savers. The number two source is themedia.- Savers and investors in Finland rely more on the media than they doin the other Nordic countries. Banking advisers are the mostimportant source of information in all Nordic countries but thesecond most important source is family in all other Nordic countriesexcept Finland, says Tarja Svartström.Four in ten Finnish savers read financial articles in magazines ornewspapers at least weekly. People who read such news most often tendto save more than others and have a more detailed plan for saving.People who read financial news at least weekly also save clearly morein shares.Over half of Finnish savers say that the financial crisis has notaffected their saving behaviour. The least affected are people withonly bank account savings. Less than one third have increased theirpreference for savings alternatives with low risk.Men seek higher riskMen and women take a different view to risk. Almost half of malesavers and investors (47%) want to seek better return in the long runeven if there is a risk of losing money along the way. Only one inthree women share this view. Instead, clearly more than half of women(57%) prefer to lose as little money as possible even if it meansprobably getting a little lower return in the long run. Among men,43% are of this opinion.The survey in June interviewed about 1,000 Finns between 25 and 64years of age having savings. This survey was conducted through a webpanel, and about 4,000 people from the Nordic countries took part init. The survey was conducted by Synovate on behalf of Nordea.For further information:Tarja Svartström, Private Economist, +358 40 826 2006This announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 08.09.2009 - 09:30 Uhr
Sprache: Deutsch
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