The Body Shop Taps Urban Airship's Mobile Wallet Engagement to Amplify its Forever Against Animal Testing Campaign
(Thomson Reuters ONE) -
Supporters can add a Forever Against Animal Testing wallet pass to their
smartphone, share it with friends, and get the latest news and progress
LONDON and PORTLAND, Ore., Sept. 20, 2017 (GLOBE NEWSWIRE) -- The Body Shop
announced today alongside digital growth company Urban Airship that it will
launch a mobile wallet pass with the latest news and signature counts for
its Forever Against Animal Testing campaign. Launched in June alongside Cruelty
Free International, the Forever Against Animal Testing campaign aims to end
cosmetic animal testing worldwide, through a petition that will be taken to the
UN. The campaign will use mobile wallet passes to deepen ongoing engagement with
supporters and help grow the 2,800,000+ signatures already collected online and
in-store.
A photo accompanying this announcement is available
at http://www.globenewswire.com/NewsRoom/AttachmentNg/f9778173-
3bfc-4fe8-98ad-053f00a7ea3a
"Mobile wallet passes offer us the perfect vehicle to spread the word and grow
support for our efforts to end cosmetic animal testing globally once and for
all," said Harriet Williams, Chief Digital Officer, The Body Shop. "The ease of
creating, distributing and updating mobile wallet passes, combined with the high
rate of social sharing, will help finish what The Body Shop started when we
began campaigning against animal testing in the 1980s."
Upon signing the petition online, people will be directed to a landing page
where they will have the option to add the Forever Against Animal Testing wallet
pass to their device. The wallet pass will also be linked in a thank you email,
promoted by The Body Shop on social media channels and will provide regular news
updates direct to users. Those receiving the pass from friends sharing it will
have a link where they can go to sign the petition. Supporters can also use the
campaign hashtag #ForeverAgainstAnimalTesting on social media to raise awareness
of the issue.
A recent Urban Airship study of one million Apple Wallet coupons and loyalty
cards of major retail brands found that more than three-quarters of passes
installed were the result of sharing rather than being distributed through a
brand's channels. Apple Wallet coupons had the highest rate of sharing, each one
being added to 4.3 other devices on average, which The Body Shop's cause-related
campaign is expected to eclipse.
"We're proud to be lending our expertise and mobile wallet engagement solution,
Urban Airship Reach, to this largest and most ambitious attempt to put an end to
cosmetics animal testing globally," said Brett Caine, CEO and president, Urban
Airship. "The Body Shop's effort will offer a textbook example of how easily and
flexibly mobile wallets can be used to inform, inspire and activate audiences
for a limitless range of purposes."
About Urban Airship
Urban Airship® (www.urbanairship.com) is trusted by thousands of businesses to
drive growth with mobile. Every day, marketers and developers depend on Urban
Airship to deliver billions of digital moments through personalized, interactive
notifications that inspire interest and drive action. Urban Airship is used by
many of the world's most admired companies, including Adidas, Alaska Airlines,
The Home Depot, NBC Universal, Sky Media and Zillow.
For more information, visit www.urbanairship.com, read our blog and follow us
on Twitter or LinkedIn.
About The Body Shop
Founded in 1976 in Brighton, England, by Anita Roddick, The Body Shop is a
global beauty brand. The Body Shop seeks to make a positive difference in the
world by offering high-quality, naturally-inspired skincare, hair care and make-
up produced ethically and sustainably. The Body Shop pioneered the philosophy
that business can be a force for good and this ethos is still the brand's
driving force. The Body Shop has more than 3,000 stores in more than 60
countries.
The Body Shop and Against Animal Testing
The Body Shop was the first international beauty brand to campaign against the
practice of animal testing in cosmetics in 1989, leading the way to a European
Union-wide ban on animal testing in 2013. Their Forever Against Animal Testing
campaign, in partnership with Cruelty Free International, was launched in June
2017 and achieved 2 million signatures in its first two months.
About Cruelty Free International:
Cruelty Free International is the leading organisation working to create a world
where nobody wants or believes we need to experiment on animals. One of the
world's longest standing and most respected animal protection organisations, it
is widely regarded as an authority on animal testing issues and called upon by
governments, media, corporations and official bodies for advice and expert
opinion.
Educating, challenging and inspiring others across the globe to respect and
protect animals, Cruelty Free International investigates and exposes the reality
of life for animals in laboratories, challenges decision-makers to make a
positive difference for animals, and champions better science and cruelty free
living.
Media Contacts:
For Urban Airship:
North America:
Elena Keamy
Bateman Group
+1 415-651-4023
urbanairship(at)bateman-group.com
EMEA:
Meera Trivedi or Luke Whitton
Octopus Group
0203 837 3730
urbanairship(at)octopusgrp.com
Corey Gault For The Body Shop:
Urban Airship
+1 503-206-9164 Maeve Atkins
corey(at)urbanairship.com Maeve.atkins(at)thebodyshop.com
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Urban Airship via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 20.09.2017 - 15:00 Uhr
Sprache: Deutsch
News-ID 560663
Anzahl Zeichen: 6537
contact information:
Town:
Portland, OR
Kategorie:
Business News
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