JD.com Launches Luxury e-Commerce Platform "Toplife"
(Thomson Reuters ONE) -
New platform gives brands a luxury-only direct channel to Chinese consumers
BEIJING, Oct. 10, 2017 (GLOBE NEWSWIRE) -- JD.com, (NASDAQ:JD), China's largest
retailer, today announced the launch of Toplife, a new, exclusive full-price
online shopping platform that gives high-end global brands a comprehensive way
to reach affluent Chinese customers directly through flagship stores that they
can customize.
The launch of Toplife recognizes that many high-end brands and consumers prefer
a dedicated, independent sales platform for luxury goods, to ensure a premium,
differentiated experience consistent with a luxury brand's own offline stores.
The platform allows brands to sell directly to consumers through an end-to-end
luxury e-commerce ecosystem that seamlessly incorporates online stores, premium
customer service and delivery, marketing and branding expertise, and specialized
warehousing and inventory. Brands will be able to control every aspect of their
flagship store's appearance, while leveraging a wide range of customer service
resources from JD.com.
Toplife will feature a wide range of luxury and high-end stores from category-
leading global brands covering fashion, jewelry, watches, health and beauty,
home furnishings, cosmetics, and electronics. Brands will get value-added
services from JD, including premium 24-hour a day customer support and
fulfillment, and precision brand-building and marketing resources. Marquee
brands that have already joined Toplife include La Perla, Emporio Armani, Rimowa
(LVMH), B&O Play and Trussardi. Additional brands will be available in the
coming weeks, some of which will launch their first ever online stores in China.
"Our deep understanding of high-end consumers has enabled us to launch a luxury
e-commerce ecosystem that provides a truly premium shopping experience, and
helps partners tell their brand story to local consumers," said Richard Liu,
Chairman and CEO of JD.com. "Working with Toplife, luxury brands worldwide are
now able to directly provide customers throughout China with a true luxury
shopping experience previously only associated with high-end offline stores.
Toplife aims to mirror the offline luxury shopping experience in a premium e-
commerce experience."
Located in JD's advanced "Asia No. 1" fulfillment center, the Toplife facilities
feature world-class warehouse technologies such as dust-free sealed spaces,
strict temperature and humidity controls, robotics, and advanced security
systems to ensure consumers receive their products in perfect condition.
As part of the overall luxury shopping experience, Toplife provides rapid and
secure product delivery through JD's leading self-operated nationwide logistics
network. Many Toplife customers will also enjoy JD Luxury Express, the white-
glove delivery service that is currently available in major cities such as
Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu.
Toplife also offers unrivaled customer support, including a new team of in-house
fashion consultants specially trained to advise customers of luxury products on
their purchases.
About JD.com, Inc.
JD.com is both the largest e-commerce company in China and the country's largest
retailer by revenue. The company strives to offer consumers the best online
shopping experience. Through its user-friendly website, native mobile apps, and
WeChat and Mobile QQ entry points, JD offers consumers a superior shopping
experience. The company has the largest fulfillment infrastructure of any e-
commerce company in China. As of June 30, 2017, JD.com operated 7 fulfillment
centers and 335 warehouses covering 2,691 counties and districts across China,
staffed by its own employees. JD.com is a member of the NASDAQ100 and a Fortune
Global 500 company.
Contacts:
Media
Josh Gartner
+86 (10) 8911-6155 (China)
+1 (718) 928-4345 (US)
Press(at)JD.com
Investor Relations
Ruiyu Li
+86 (10) 8912-6805
IR(at)JD.com
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: JD.com via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 10.10.2017 - 04:00 Uhr
Sprache: Deutsch
News-ID 562956
Anzahl Zeichen: 4783
contact information:
Town:
Beijing
Kategorie:
Business News
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