Publicis Groupe Advances in Its Ambition to Become the Market Leader in Marketing Transformation and Digital Business Transformation
(Thomson Reuters ONE) -
Publicis Groupe Advances in Its Ambition to Become the Market Leader in
Marketing Transformation and Digital Business Transformation
* Creation of Publicis Spine To Fuse Consumer and Enterprise Transformation
* Organizes Digital Business Transformation Assets Into Industry Verticals
* Aligns DigitasLBi to Publicis Media for Seamless Access to Additional
Scalable Data and Media Resources
October 11, 2017 - PARIS - Publicis Groupe [Euronext Paris FR0000130577, CAC
40] today announces three major initiatives that advance its ambitions to become
the market leader in marketing and business transformation.
The first is the creation of Publicis Spine, which fuses together all of
Publicis Groupe's data assets, technology, and talent, strengthening the
company's unique proposition to drive and link both marketing transformation and
digital business transformation. Spine encompasses three core components.
1. Unified data matching of 1(st), 2(nd) and 3(rd) party sources to create
unique IDs, which inform when, where and how to engage consumers and with
what message.
2. PeopleCloud, a cloud-based platform that uses data to identify sources of
client growth at the individual level. This end-to-end platform combines
behavioral and semantic intelligence to inform media and creative decision
making, activation, and dynamic measurement.
3. The collective power of 3,500 engineers, analysts, and strategists from
across Publicis Groupe into one centralized data and analytics team who will
help clients turn data into business insight.
Lisa Donohue will serve as CEO of Publicis Spine. Donohue most recently served
as Starcom Global Brand President. She will be succeeded in the Starcom role by
John Sheehy, formerly President, Global Clients for Publicis Media. Jason
Kodish, currently Global Chief Data Scientist at DigitasLBi, will serve as Chief
Data Officer of Publicis Spine, and Steve Simpson, who currently runs Publicis
Media's global Analytics and Insight practice, will serve as President of
PeopleCloud, with both reporting to Donohue. Donohue will report to Arthur
Sadoun, Chairman & CEO of Publicis Groupe and Steve King, CEO, Publicis Media,
and Publicis Groupe Directoire member. Sheehy will report to King.
Second, Publicis Groupe will organize its Digital Business Transformation assets
within Publicis.Sapient into industry practice verticals. Nigel Vaz will lead
Digital Business Transformation efforts for Publicis Groupe, in addition to
continuing in his role as CEO of Publicis.Sapient EMEA and APAC. He will be
responsible for overseeing the Digital Business Transformation industry practice
leaders and delivery teams to ensure that these transversal capabilities work
seamlessly to help clients reinvent both their business and their category.
Third, Publicis Groupe is aligning DigitasLBi within Publicis Media and
reporting to King. This alignment, gives DigitasLBi, a unique agency hybrid of
creativity, media, data and technology, seamless access to additional scalable
data and media resources. Michael Kahn will serve as Global President of
DigitasLBi, a role that he takes on from Nigel Vaz. Kahn, a digital native,
spent the early part of his career at e-commerce start-ups, before joining
Performics in 2005, ascending to the role of Performics Global Brand President
and growing the agency to 57 markets worldwide.
David Gould, previously Chief Delivery Officer of Performics, will take on
Performics Global Brand President duties, succeeding Kahn in this role.
"These moves are the natural next steps in the development of our model, further
strengthening capability on both the marketing and business transformation
fronts and, importantly, closely interconnecting them, fueled by all of our data
expertise," says Sadoun.
"In today's world, brand is the experience and the experience is the brand,"
says King. "These capabilities will help us unlock that potential for clients,
catalyzing their reinvention and growth, and creating a better experience for
consumers."
About Publicis Groupe - The Power of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in
marketing, communication, and digital transformation, driven through the
alchemy of creativity and technology. Publicis Groupe offers its clients
seamless access to its tools and expertise through modular offering. Publicis
Groupe is organized across four Solutions hubs: Publicis Communications
(Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL,
Prodigious), Publicis Media (Starcom, Zenith, Mediavest | Spark, Blue 449,
Performics), Publicis.Sapient (SapientRazorfish, DigitasLBi, Sapient
Consulting) and Publicis Health. These 4 Solution hubs operate across
principal markets, and are carried across all others by Publicis One, a fully
integrated service offering bringing together the Groupe's expertise under one
roof. Present in over 100 countries, Publicis Groupe employs nearly 80,000
professionals.
www.publicisgroupe.com | Twitter: (at)PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe
| http://www.youtube.com/user/PublicisGroupe | Viva la Difference !
Contacts
Publicis Groupe
Peggy Corporate + 33 (0)1 peggy.nahmany(at)publicisgroupe.com
Nahmany Communications 44 43 72 83
jean-
Jean- Investor + 33 (0)1 michel.bonamy(at)publicisgroupe.com
Michel Relations 44 43 77 88
Bonamy chi-chung.lo(at)publicisgroupe.com
Investor + 33 (0)1
Chi-Chung Relations 44 43 66 69
Lo
Anita Publicis Media +1 (212) Anita.mcgorty(at)publicismedia.com
McGorty 468-3788
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Publicis Groupe via GlobeNewswire
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