Atos delivers world-first Salesforce Einstein CRM in Financial Services to Ulster Bank
(Thomson Reuters ONE) -
London, Paris, October 19 2017 - Atos, a global leader in digital
transformation, today announces the world's first full-scale Salesforce Einstein
CRM implementation in the financial services industry, with Ulster Bank, a
subsidiary of NatWest and part of RBS Group with 1.9 million customers across
the Republic of Ireland and Northern Ireland. This is the first full-scale
implementation of Salesforce Einstein in that it incorporates both internal CRM
data and additional external customer data in one platform. Salesforce Einstein
is the first-ever comprehensive CRM Artificial Intelligence (AI) platform.
This ambitious contract comprised of a full renovation of the existing
Salesforce CRM platform (incorporating Einstein and migrating to Salesforce
Lightning), a data quality cleanse of the platform and the build of a new Single
Customer View (SCV). Atos designed and implemented the platform to also include
a next-best product recommendation engine in order to optimize managers' time to
respond to the needs of its customers. The new platform will support Ulster Bank
to enhance customer relationships, deliver greater business efficiency and
increase sales revenue.
Agile delivery at speed
This challenging project was achieved in record time. Atos drew expertise from a
global development team based across five time zones, which it managed to
accelerate delivery from what would traditionally have been years to just six
months, working closely to agile software development methods. The combination
of Ulster Bank and Atos specialists, working closely with the Salesforce team,
together with essential input from the Bank's customer relationship, product,
process and customer experience teams delivered the necessary level of expertise
and commitment to successfully complete the project in such a short timescale.
Smarter selling, transformed customer experiences
Features and benefits of the new platform include:
* Significant insight into customer and consumer data generated, through
services from Atos Codex, Atos' offering for advanced business-driven
analytics, IoT and cognitive solutions, which can be used to:
* influence product development and management
* more effectively respond to customers' specific needs, preferences and
expectations
* Single customer view (SCV) in order to better target and personalize future
customer interactions
* Enhanced optimal product recommendation prediction and targeting - to
minimize human effort, maximize sales and improve customer experience
* More effective resource management releasing cost savings, efficiencies and
synergies across the business
* Predictions and alerts on customer opportunities, and syncing with other
apps on multiple devices to support Relationship Managers whether in the
office or remote
Damien Judge, Head of Business Commercial Excellence, Ulster Bank says "With the
new platform, we have changed the system, the culture and the way our people
interact with customers. The pace of change was phenomenal and now we have a CRM
system with customer 360 degree view, generating insights to develop our
business and moving us far ahead in the Irish banking market."
Alan Grogan, Head of Data and Analytics, UK & Ireland at Atos says "This
sophisticated technology platform means that Ulster Bank can now act in real-
time to optimize its customer relationships, drive performance and gain a real
competitive edge. The solution is ready to develop, learn and grow to give
Ulster Bank a strategic and cost effective platform to meet and exceed future
needs."
Ulster Bank chose Atos' unique proposition on the basis of the strength of the
vision, the fully joined-up approach, the level of innovation and the end-to-end
solution that brought AI into the heart of the Bank. Atos' expertise in Business
Analytics Services is recognized globally by analyst Gartner as it was
positioned as a Visionary in its Magic Quadrant for Business Analytics Services
Worldwide, 2017. Ulster Bank is now investigating other advances using the
platform, including better customer journeys, customer communications and
knowledge sharing, plus even closer integration of the platform with the Bank's
infrastructure and business.
***
About Atos
Atos is a global leader in digital transformation with approximately 100,000
employees in 72 countries and annual revenue of around ? 12 billion. The
European number one in Big Data, Cybersecurity, High Performance Computing and
Digital Workplace, The Group provides Cloud services, Infrastructure & Data
Management, Business & Platform solutions, as well as transactional services
through Worldline, the European leader in the payment industry. With its
cutting-edge technologies, digital expertise and industry knowledge, Atos
supports the digital transformation of its clients across various business
sectors: Defense, Financial Services, Health, Manufacturing, Media, Energy &
Utilities, Public sector, Retail, Telecommunications and Transportation. The
Group is the Worldwide Information Technology Partner for the Olympic &
Paralympic Games and operates under the brands Atos, Atos Consulting, Atos
Worldgrid, Bull, Canopy, Unify and Worldline. Atos SE (Societas Europaea) is
listed on the CAC40 Paris stock index.
About Atos Codex
Atos Codex is the Atos brand for advanced analytics, Internet of Things and
cognitive solutions consisting of methodology, design labs, an open industrial
platform factory as well as high-performance data analytics. It provides clients
a complete set of solutions and capabilities to design, build and run digital
business platforms. Atos Codex is a key pillar of Atos' Digital Transformation
Factory covering the complete data value chain and taking a strong business-
driven approach rather than focusing just on technology.
Press contact:
Laura Fau | laura.fau(at)atos.net | +33 6 73 64 04 18 | (at)laurajanefau
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Source: ATOS via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 19.10.2017 - 10:58 Uhr
Sprache: Deutsch
News-ID 564334
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Kategorie:
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