A Finnish artist and a German body painter, authors of 'Find Me and Lose Yourself' for Canary Islands
(Thomson Reuters ONE) -
Using bodypainting as an artistic resource, human body is mimicked with nature,
creating a visual game that serves as an analogy to the campaign's title, 'Meet
Me and Lose Yourself', an inspiring proposal to recreate a landscape that
invites you to merge within it
LAS PALMAS DE GRAN CANARIA, Spain, Nov. 03, 2017 (GLOBE NEWSWIRE) -- Canary
Islands are synonymous with natural wealth, rivers of volcanic lava and rocky
formations as in the futuristic films, multi-coloured sand beaches, endemic
fauna and flora, high summits bathed by cloud seas, lush magical forests, deep
ravines... A diversity of unique landscapes in which you can merge with nature,
revitalize and recharge your energy.
Photos accompanying this release are available at:
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That variety and immensity of nature is reflected in 'Meet Me and Lose
Yourself', the latter promotional action of the Canary Islands tourist brand, in
which the natural spaces of the Islands are highlighted by art and photography.
With an innovative creative approach, the action shows the richness and
diversity of the natural landscapes of the Islands, which turns them into the
ideal destination for nature tourism. The harmony between art and nature as a
creative space dye this promotional action from Canary Islands towards Europe.
Using bodypainting as an artistic resource, human body is mimicked with nature,
creating a visual game that serves as an analogy to the campaign's title, 'Meet
Me and Lose Yourself', an inspiring proposal to recreate a landscape that
invites you to merge within it.
The realization has counted on the participation of two very renowned
protagonists in Europe. One is the Finnish photographer of nature and
influential instagramer Konsta Punkka; he gives testimony of this action through
his profile on Instagram, (at)kpunkka, where he daily publishes impressive pictures
that interact with many of the more than one million followers he has. The other
one is the German artist Léonié Gené, an expert in body make-up, especially in
themes related to nature.
The result consists of five artistic photographs, along with their corresponding
gifs that reveal the person camouflaged in nature through a subtle movement of
the model. The astonishing images have been taken in different landscapes of the
Islands:
- The cardon is an endemic plant of the Canary Islands outstanding for its
multiple arms in the shape of a large candelabrum. It is the protagonist of a
unique ecosystem where we can find wonderful landscapes with spectacular
examples. In this photo, we can see how the model fuses into one of them.
- In the Canarian archipelago, it is also possible to enjoy virgin beaches with
white sand dunes that contrast with the black of the volcanic lava flows. In the
image, we can see how the model is integrated within the jable in one of the
beaches bathed by crystalline waters.
- In a landscape of lunar aspect, the rocks and the volcanic earth continue
until they fuse with the body of the model. Almost as if it were a movie
scenario, the lunar landscape seems out of this world. These amazing rock
formations are the result of the erosion of wind and water that for thousands of
years have been acting on the volcanic rock, giving rise to these capricious
forms.
- The Canary Islands are one of the few refuges in the world
for laurisilva forest, a plant formation composed of several species that
disappeared in the Tertiary era. This moist and ghostly-looking forest is
another scenario where the body of the model has been transformed into a tree
trunk. A unique place to discover, to breathe deeply and feel the energy of the
twisted trunks, covered with a moss mantle, and listen to all the secrets of our
ancestors.
- The volcanic origin of the Canary Islands has created amazing landscapes,
which do not look like belonging to this world. It is the case of the extensive
fields of little eroded lava, known as Malpais for presenting an irregular and
chaotic surface. A perfect scenario to integrate the body of the model through
makeup, to the point that it is almost impossible to recognize it between rocks.
The Canary Islands are a paradise of great wealth, whose diversity of natural
landscapes make this destination the ideal place to discover, get lost and
enjoy. A unique archipelago in which volcanic nature has a real revitalizing
effect on people.
This project has been co-financed by 85% by the European Regional Development
Fund (FEDER in Spanish).
http://turismodeislascanarias.com/es/actualidad/encuentrame-y-pierdete-la-nueva-
accion-promocional-de-islas-canarias-dirigida-al-turismo/
https://www.holaislascanarias.com/en-plena-naturaleza/
About Canary Islands
Canary Islands is the place with the best climate in the world to enjoy an
exceptional holiday at any time of the year. Seven different and unique islands,
ideal to disconnect from the routine, recharge batteries and return home with
renewed body and mind. Their beaches, volcanic nature, their lively and
hospitable lifestyle and the possibility of choosing among all kinds of outdoor
activities, as well as a varied offer of accommodation and leisure of quality,
make the majority of their visitors repeat more at once.
About 'Promotur Turismo de Canarias'
Promotur Turismo de Canarias, an entity under the Ministry of Tourism, Culture
and Sports of the Government of the Canary Islands, is responsible for the
promotion of the tourist brand Islas Canarias. Created in 2005, the main
objective of this public society is the study, diffusion and commercialization
of the great tourist offer offered by the Canarian archipelago along with the
other institutions of the islands linked to the tourism industry.
Contact info
Promotur Turismo Canarias
Majé López
majelopez(at)bluechipcomunicacion.com
+34917361000
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Promotur Turismo de Canarias via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 03.11.2017 - 17:36 Uhr
Sprache: Deutsch
News-ID 566601
Anzahl Zeichen: 7646
contact information:
Town:
Cerdanyola del Valles Barcelona
Kategorie:
Business News
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"A Finnish artist and a German body painter, authors of 'Find Me and Lose Yourself' for Canary Islands"
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