Tag, AI is It: Widen Integrates Image Recognition Services That Auto-Tag Metadata
(Thomson Reuters ONE) -
New artificial intelligence tools help marketing teams add metadata to images
efficiently
MADISON, Wis., Nov. 09, 2017 (GLOBE NEWSWIRE) -- Widen has integrated its
digital asset management (DAM) platform with four image recognition services
that use artificial intelligence (AI) to auto-tag metadata. Integrations with
Amazon Rekognition, Clarifai, Cloud Sight, and Imagga are now available to Widen
Collective customers. Widen believes these AI tools can help marketing teams
find a balance between automation and human perception.
"Our position is to embrace AI and invite marketers to choose the right service
for different assets," said Deanna Ballew, VP of Product Development at Widen.
"AI can complement human creativity and intuition, but it cannot replace them."
Image recognition services increase the searchability of images by recognizing
attributes and applying them as tags or keywords. Admins can set auto-tagging
for specific upload profiles and metadata fields to ensure that new images carry
standard information, no matter who submits them. Currently, the services
detect:
* General keywords that are ideal for stock photography
* Sentiments such as happiness, sadness, or anger
* Demographics, including age, gender, and ethnicity
* Not Safe For Work (NSFW) content with the option to auto-delete or restrict
use
* Colors that appear in the image
* Industry-specific keywords such as the ingredients shown in a picture of
food
* Celebrities by name
In the future, Widen expects to add video auto-tagging and facial recognition to
this repertoire. Users will be able to train image recognition algorithms on
company data to improve their accuracy and ability to recognize brand-specific
tags.
"Over the summer, we tested image recognition extensively then invited dozens of
customers to experiment with the four services we liked best. Based on our
experiences and customer feedback, we think that AI will reduce the time that
people spend manually tagging assets," said Chris Schroeder, Product Manager at
Widen. "For major projects, like user-generated photo contests, auto-tagging
will be a welcome ally."
Widen introduced the image recognition integrations with its 100th DAM release
since 1996. More information about the release is available at
http://www.widen.com/blog.
About Widen
Widen is a content technology company that powers the content that builds your
brand. Leveraging cloud-based resources, Widen delivers configurable, scalable,
and cost-effective digital asset management solutions to help you easily store,
search, and share your digital content. Organizations of all sizes use Widen's
cloud-based DAM solution, the Widen Collective, to streamline their marketing
and creative workflows and make their content work harder. Widen is trusted by
hundreds of thousands of users around the world at organizations like LG, F.
Hoffmann-La Roche, Trek Bicycle Corporation, Cornell University, New Orleans
Tourism Marketing, the Atlanta Falcons, Red Gold Tomatoes, Electrolux, and
Yankee Candle. To learn more about Widen, go to http://www.widen.com.
Contact:
Jake Athey
VP of Marketing, Widen
608-443-5472
jathey(at)widen.com
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Widen Enterprises via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 09.11.2017 - 21:28 Uhr
Sprache: Deutsch
News-ID 567584
Anzahl Zeichen: 4038
contact information:
Town:
Monona
Kategorie:
Business News
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