Bynder: Amsterdam-based Artist Locks Himself Inside for a 2-week Experiment
(Thomson Reuters ONE) -
AMSTERDAM, THE NETHERLANDS--(Marketwired - Nov 16, 2017) - Bart Eysink Smeets,
the visual artist behind the popular 'Finding myself in India' and the 'A.A.D.'
creative projects, has locked himself inside his property in pursuit of his next
creative venture, 'The Art of Organization'. For two weeks, Smeets will uncover
the link between creativity and organization, and will launch the visual pieces
from the project over the next several days.
"Many people have the impression that creativity and organization do not work
together, and I wanted to prove the opposite to be true," Smeets explains,
speaking about his vision for the project. "Spending 14 days on this creative
journey will give me enough time to go in depth with my surroundings, and
hopefully turn everyday objects into actual pieces of art. There's a creative
aspect in the different ways that things can be organized."
As a visual artist and performance art enthusiast, Smeets has worked on several
experimental projects before but this concept is completely new.
The project is in collaboration with Bynder, a modern firm providing the easy
organization and access of digital files. As a part of an upcoming creative
series, Bynder has challenged Bart Eysink Smeets, one of Amsterdam's most
creative minds, to prove that organization is for everyone -- whether it's a
creative mind or one more structured.
"There are countless ways to arrange, organize and structure things, but how do
you organize everyday items in a way that makes sense to not only you, but to
everyone else around you? We are excited to see what Bart comes up with,
showcasing that organization is, in itself, an art form," says Bynder CEO, Chris
Hall.
For two full weeks audiences can follow Bart's experience through video
recordings on the 'Art of Organization' website here, where more information
about the project can be found. The first installment of the video project is
also available here.
Join the conversation and give your comments, questions and suggestions to Bart,
by tagging (at)Bynder on social and using, #ArtofOrganizing.
About Bart Eysink Smeets
Bart Eysink Smeets (1988) is an Amsterdam-based artist, and the former Art
Director of KesselsKramer. Smeets views the world in an objective, naive way and
his style is best described as out-of-the-box and thought provoking. His
projects include 'A.A.D.', '30 by 30 cm', and 'Finding myself in India'.
About Bynder
Bynder is the fastest way to professionally manage digital files. Its award-
winning digital asset management (DAM) platform offers marketers a smart way to
find and share creative files such as graphics, videos and documents. More than
250,000 brand managers, marketers and creatives from 450+ organizations like
PUMA, innocent drinks and KLM Royal Dutch Airlines, use Bynder to organize
company files; edit and approve projects in real time; auto-format and resize
files; and make the right content available to others at the click of a button.
Founded in 2013 by CEO Chris Hall, Bynder is headquartered in Amsterdam with
offices in Boston, London, Barcelona, Rotterdam and Dubai. For more information,
visit www.bynder.com.
CONTACT INFORMATION
Media Contact:
Nicole Enberg Vaz
(617) 945-1915
bynder(at)launchsquad.com
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Bynder via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 16.11.2017 - 09:00 Uhr
Sprache: Deutsch
News-ID 568450
Anzahl Zeichen: 4060
contact information:
Town:
AMSTERDAM
Kategorie:
Business News
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