Microsoft Business Intelligence Architecture creates new marketing potential
Specialized publishing house expands its DWH as a central information system
(PresseBox) - An intelligent analysis of customer and online user data enables targeted and customer-oriented marketing. The prerequisite for this is that the implemented data structures and selected analysis methods and BI tools are coordinated with each other and fit together well. A medium-sized publishing company used the DWH and BI architecture introduced in 2013 to expand its data-based marketing activities. As in the previous BI projects, noventum's consultants were also responsible for developing a data model for marketing, which will also serve as a central basis for future analytics requirements.
The customer is a leading specialist publisher and sells databases, software, magazines, books and seminars.
BUSINESS INTELLIGENCE SUPPORTS EFFICIENT DIGITAL MARKETING
For the marketing department of the publisher, the collection, coordination and processing of data, with the help of which control and decision-relevant findings for marketing and sales were to be obtained efficiently, posed a major problem. Whether through campaign management or online shops, the increasing digitisation of marketing and sales channels has led to an increase in the volume of data and the number of relevant, operative systems to an unmanageable level ...
Read the complete article on novum online, the Information platform of noventum consulting.
noventum consulting GmbH is an international IT management consultancy.
Founded in 1996 in Münster, today noventum is represented in Münster and Düsseldorf with more than 100 employees. Independent noventum partner companies work in Istanbul and Luxembourg.
The managing partner is Uwe Rotermund.
noventum consulting supports its customers in their IT challenges and in their efforts for a modern corporate culture.
Customers are predominantly DAX companies as well as medium-sized companies and organizations with a large IT infrastructure.
Unternehmensinformation / Kurzprofil:
noventum consulting GmbH is an international IT management consultancy.Founded in 1996 in Münster, today noventum is represented in Münster and Düsseldorf with more than 100 employees. Independent noventum partner companies work in Istanbul and Luxembourg.The managing partner is Uwe Rotermund.noventum consulting supports its customers in their IT challenges and in their efforts for a modern corporate culture.Customers are predominantly DAX companies as well as medium-sized companies and organizations with a large IT infrastructure.
Datum: 27.02.2018 - 15:16 Uhr
Sprache: Deutsch
News-ID 572749
Anzahl Zeichen: 2245
contact information:
Town:
Münster
Kategorie:
Manufacturing & Production
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