Stipple Introduces New Online Revenue Channel for Brands
Powerful Image Commerce Platform Allows Brands to Run Self-Service Campaigns for Products Displayed in Images
(firmenpresse) - LAS VEGAS, NV -- (Marketwire) -- 08/22/11 -- , the most powerful image commerce platform on the web, today opened up a new revenue stream for brands with a first-of-its-kind platform that turns images into targeted storefronts by accurately crediting a brand's products.
Stipple's new platform allows brands to accurately credit their products in images on highly trafficked websites. Brands and retailers can create advertising campaigns around the products they want to sell inside photos. When people mouse-over products in photos, the image reveals the brand, pricing information, and a link to purchase. The product information is accurate and completely user-initiated, ensuring a spam-free experience for web audiences and high purchase intent customers for brand advertisers.
"Brands lose tens of millions of dollars in revenue each month simply by not tagging their products in web photos," said Rey Flemings, founder and CEO, Stipple. "Editorial images generate billions of page views and if your product is in a photo, but people can't find out what the product is, then your brand loses marketing value and revenue."
Getting started is easy. Brands tag a photo with accurate product information, and Stipple's patent-pending technology syndicates that information to all online copies of that image -- and its related images -- on the web. Brands then set up pay-per-click (PPC) or pay-per-engagement (PPE) campaigns around the products they wish to monetize. Stipple delivers real-time data and analytics on each campaign's performance.
This used to be a massive headache for brands, to the point that there are employees whose time was completely dedicated to finding product placement and cataloguing images. With Stipple, brands have a roadmap that shows where products live in images online, and each image view becomes a potential sale.
Stipple's image commerce platform is a departure from other services that fail to accurately identify the products in a photo or force unrelated and unwanted display ads on web audiences that accidentally mouse-over photos. Other services generally violate image license agreements by adding commercial content, without obtaining commercial rights to the images. Stipple's platform was built from the ground up to support the entire image ecosystem by properly licensing and paying photographers, publishers, and other rights holders.
For more information, and to start using Stipple Pipeline today, please visit: .
Stipple helps people identify and explore the things they see in photos, creating the most valuable images on the web. The Stipple platform powers commerce and content inside of images on the web and mobile. When people mouse-over or touch a "Stippled" image they are shown useful and accurate information about the people, places, products and prices shown. The company's patent-pending technology syndicates these commerce and content tags to images within its network at a scale unachievable by competitors.
With Stipple, brands turn images into highly targeted storefronts, publishers grow engagement and revenue, and photo rights holders monetize their assets in a new way. Stipple's investors include Kleiner Perkins Caufield & Byers (KPCB), Floodgate, Justin Timberlake, Eghosa Omogui and more than a dozen other leading companies and angel investors. For more information, visit: .
Mike Barash
Knock Twice
m. 650-520-0120
e.
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Datum: 22.08.2011 - 12:00 Uhr
Sprache: Deutsch
News-ID 57682
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