Four New Contracts for Oil Productions
(Thomson Reuters ONE) -
MILESTONE GROUP PLC
Four New Contracts for Oil Productions
Milestone Group PLC ("Milestone" or the "Company"), the AIM quoted (AIM: MSG)
provider of digital media and technology solutions, is pleased to announce a
number of new contracts signed by its wholly owned subsidiary, Oil Productions
Limited ("Oil").
Oil, the multi-platform digital media design studio, has launched its latest
iPhone App "Magpie by Conran" for the Conran Group. The App, which has gone
live, is designed to allow ideas to be shared and collated by anyone involved in
creative decision making from designers and architects to wedding planners and
home improvers. The "Magpie by Conran" app reached number 1 in the utility
sector of the app store.
Scholastic, publishers of the hugely successful children's show "Horrible
Histories", has engaged Oil to develop a gaming strategy and a series of games
for The Horrible Histories virtual world. The team see this as an ongoing
relationship, giving Oil the opportunity to work with Scholastic to create a
multi-platform strategy which will allow for further opportunities to create
apps and games and exploit the format in other ways.
Oil is developing a new multi-platform food format, which currently has the
working title "App.etite", for publisher Eyemedia Ltd. The show will run across
iPad, iPhone and online. It employs the talents of Angela Hartnett, chef of the
year, as well as a suite of tools that allow recipes to be grabbed and stored
whilst watching TV food shows. The format is scheduled to launch in late
October.
Finally, Oil has also partnered with new agency Heretic to develop a digital
format for games publisher Activision. This will help to inform their internal
team about the power of digital media.
Deborah White, Chief Executive Officer of Milestone, said:
"This is an interesting time for Milestone following the recent acquisition of
Oil. They are an exciting team with some great ideas on how to develop multi-
platform strategies for their clients. These contracts show some of the
diversity of the offering available at Oil and we look forward to helping them
develop their client base."
Mike Bennett, Director of Oil, commented:
"It is great to announce four new contracts with established and well known
businesses that clearly showcase the high quality work we produce for our
clients and the solutions we can deliver. Businesses understand the need to
interact through digital channels and our low-cost, high-value approach allows
them to achieve that."
Roger Mavity, Chief Executive Officer of Conran Group, said:
"We wanted to communicate the extraordinary range of design work we do at
Conran, from saucepans to skyscrapers. But we wanted to do it in a human rather
than corporate tone, and Oil were great partners in realising that ideal."
For further information:
Milestone Group PLC
Deborah White, Chief Executive Tel: 020 7929 7826
College Hill, PR
Jamie Ramsay Tel: 020 7457 2020
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originality of the information contained therein.
Source: Milestone Group PLC via Thomson Reuters ONE
[HUG#1541049]
Unternehmensinformation / Kurzprofil:
Datum: 25.08.2011 - 08:00 Uhr
Sprache: Deutsch
News-ID 59107
Anzahl Zeichen: 4156
contact information:
Town:
London
Kategorie:
Business News
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"Four New Contracts for Oil Productions"
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