The Conservative Party appoints LBi as lead digital agency in the run
up to the General Election
(Thomson Reuters ONE) - PRESS RELEASEStockholm/Amsterdam, 17 September 2009The Conservative Party has appointed LBi, Europe's largest onlinemarketing and technology agency, as its lead digital partner in therun-up to the General Election. LBi will be providing TheConservative Party with a range of digital services, including webdevelopment, online advertising, and e-commerce. The main focus oftheir work will be the development of online tools that will helpConservative supporters campaign and raise money for the candidatesand issues they care about. The first stage of this project will belaunched at this year's party conference.Conservative Online Spokesman, Jeremy Hunt said:"I'm delighted that the Conservative Party is working with LBi. Thisis an important partnership between the political party that isleading the way in its use of the internet, and an agency that isleading the way in the digital industry. We have been working on somevery exciting plans together, as you'll be seeing over the comingweeks."Anil Pillai, Managing Director of LBi UK, added:"Ever since our first meeting we felt a real connection with theConservative Party seeing the common challenges and opportunitiesthat digital media presents on the run up to the General Election.At LBi we seek to innovate and connect with an audience using thebest blend of experts in the field around user experience, creative,CRM and technology. We shared an immediate understanding that thiswould be an absolute pre requisite to a successful relationship andLBi are really excited to be on board as the Conservative Party'sprime digital partner."For further information please contact:Sarah van Praagh, Press contact, LBi UK +44 20 7063 6465, Sarah.VanPraagh(at)LBi.comSue Beeby, Press contact Conservatives+44 7838 160 292Eva Ottosson, Group Communications Manager, LBI International AB+46 709 41 21 40, eva.ottosson(at)lbi.comAbout LBi:LBi is a global digital marketing and technology agency, blendinginsight, creativity and expertise to solve business problems. Thelargest genuinely full service agency of its kind in Europe, LBiprovides the full range of digital capabilities, including digitalstrategy, branded content, service design, media, CRM, technology,managed hosting and support services. The Company employsapproximately 1,500 professionals located primarily in the majorEuropean, American and Asian business centers; such as Amsterdam,Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris andStockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronextin Amsterdam (symbol: LBI).www.lbi.comThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 17.09.2009 - 15:38 Uhr
Sprache: Deutsch
News-ID 5931
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