Say hello - Heliatek shines with its new brand design
Dresden, August 26, 2011 - Thin, light, flexible – the future of solar technology is organic photovoltaics. Heliatek is the technology leader in this new generation of solar panels based on small molecules. After setting yet another technological world record in organic solar cell efficiency – 8.3% over an area of 1.1 cm² – the solar technology company is getting the word out about its upcoming market entry.
(firmenpresse) - ”Organic photovoltaics is one of the technologies of the future that will open up a completely new dimension in the use of solar energy,” says Dr. Martin Pfeiffer, cofounder and CTO of Heliatek and a leading expert in organic semiconductor technology in the fields of OPV and OLED. Even when traditional solar technologies meet their match, solar panels from Heliatek continue to offer nearly limitless possibilities thanks to their extraordinary properties. Possible areas of application include fields such as mobile energy, rural electricity supply, automotive and transport, building integration, or even rooftop solar systems.
The transition from research to production is now the next milestone for the innovative technology company. Steffanie Rohr, Head of Marketing, explains the decision to develop the new corporate design: “Heliatek is very consistent when it comes to achieving its targets, that’s why it’s now time for the entire communication strategy to be put on more professional footing.” At the heart of this process was the creation of the new logo and the new company slogan, “Say hello to solar. Wherever you are”. “Heliatek solar panels provide clean solar power wherever it’s needed. The technology's diverse range of applications was exactly what we wanted to communicate, and our new slogan expresses this idea succinctly,” continues Steffanie Rohr.
The new Heliatek branding will now be gradually implemented across all platforms using an integrated communication concept – for use in printed materials, at exhibitions and congress events, for the new website, and for all online communication. The new Heliatek brand identity was developed by the communication and brand experts SMACK Communications.
Unternehmensinformation / Kurzprofil:
Heliatek was spun-off in 2006 from the Technical University of Dresden (IAPP) and the University of Ulm. The company’s founding brought together internationally renowned expertise in the fields of organic optoelectronics and organic oligomer synthesis. As the global technology leader in the field of organic photovoltaics (OPV) based on small molecules, Heliatek is currently making the transition from pure technology development to industrial manufacture. Heliatek’s goal is to mass-produce organic photovoltaic panels using the world’s first roll-to-roll process for the vacuum deposition of small molecules by in 2012.
Heliatek maintains a total staff of some 70 employees and specialists at its facilities in Dresden and Ulm. Investors in Heliatek include leading financial and industrial companies such as BASF, Bosch, RWE, and Wellington Partners. Research and development work, as well as the installation of production technology, has been funded by the Free State of Saxony, the BMBF (Federal Ministry for Education & Research), the BMWi (Federal Ministry of Economics and Technology), and the European Union.
Steffanie Rohr
Head of Marketing
Treidlerstraße 3
01139 Dresden
T +49 351 213 034-508
F +49 351 213 034-40
C +49 173 359 9693
steffanie.rohr(at)heliatek.com
Datum: 26.08.2011 - 17:52 Uhr
Sprache: Deutsch
News-ID 59703
Anzahl Zeichen: 2171
contact information:
Contact person: Steffanie Rohr
Town:
Dresden
Phone: +49 351 213 034 30
Kategorie:
Solar energy
Typ of Press Release: Unternehmensinformation
type of sending: Veröffentlichung
Date of sending: 26.08.2011
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