New Google Analytics and Google Tag manager blog launched
In the past month, Sandra Howard, launched a new blog about Google Analytics and Google Tag Manager. With this move, she hopes to spread the word about the above tools and encourage companies to incorporate in their decision making process.
(firmenpresse) - In the past month, Sandra Howard, launched a new blog about Google Analytics and Google Tag Manager. With this move, she hopes to spread the word about the above tools and encourage companies to incorporate in their decision making process.
On the blog, Sandra will try to publish weekly tutorials, how to's and explanatory articles about Google Analytics and Google Tag Manager.
In her first article, ‘Google Analytics for Newbies: What is it, how does it work and what can you do with it’ ( https://google-analytics-digest.tumblr.com/post/186475401806/google-analytics-for-newbies-what-is-it-how-work ) she tried to explain what Google Analytics is for users who never used it before. In it she explained how Google Analytics works, what are the most common hit types sent to GA and how to read the data from the various reports presented in Google Analytics.
The most common hit types which GA uses are pagevews, events and transaction hits:
Pageview hit – This is one of the most common hits and it is sent every time a user visits a page;
Event hit – This is probably the second most popular hit type after the pageview type and is sent every tome the user interacts with an element from the site, like a menu or button. It is not tracked by default so usually additional tracking installation is needed in order to track it.
Transaction hit – This type of hit is sent on ecommerce sites when a user makes a transaction. It passes information about the transaction being made such as id, number of items bought, revenue, shipping, quantity, etc.
Regarding most used reports from Google Analytics, usually, the most used ones are Acquisition, Audience, Behavior and Conversions reports.
Sandra Howard is a technical marketer who specialized in using tools like Google Analytics, Google Tag Manager, Mailchimp, Activecampaign and Google Optimize. With the launch of her new blog, google-analytics-digest.tumblr.com she hopes to spread the knowledge of how to use Google Analytics in such a way that it would enable companies to make more accurate business decisions.
URL:
https://google-analytics-digest.tumblr.com/post/186475401806/google-analytics-for-newbies-what-is-it-how-work
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