Ericsson's new module connects consumer electronics
(Thomson Reuters ONE) - Ericsson (NASDAQ:ERIC) today unveiled its new mobile broadband modulespecifically designed to bring high-speed wireless connections to anew generation of consumer electronic devices. As demand increasesfor the freedom and mobility which embedded broadband enables,Ericsson's new consumer electronics (CE) module signifies a greatleap towards an all-communicating world.Intended for immediate implementation in e-book readers, GPSnavigators, and other popular portable consumer electronics, the CEmodule has the potential to be integrated into media players, durablegoods and more, as embedded mobile broadband becomes part of everydaylife. Already with commercial wins in the consumer electronics space,Ericsson's modules are enabling manufacturers to embrace andcapitalize on the connected lifestyle.The new Ericsson CE module, named C3607w, gives device manufacturersthe flexible, self-contained connectivity solution needed to createthe next generation of intuitive and innovative consumer electronicsby decoupling the processor and connectivity design. At only a thirdof the size of previous Ericsson modules, the C3607w is packaged withan extensive operator approval program and outstanding IPR protectionwhich eases integration and shortens time to market."This is an exciting time for Ericsson and the industry as weannounce our new CE module," said Mats Norin, Vice President,Ericsson Mobile Broadband Modules. "Our vision is clear: all devicesthat can be connected will be connected as the technology requiredfor an all-communicating world is now here. This module opens a newrealm of possibilities and innovation for the consumer electronicsindustry as they can now easily and cost-effectively integrate thepower and speed of mobile broadband in today's and tomorrow'sdevices."Unveiled at the Intel Developer Forum (IDF), the C3607w modulehighlights progress in Ericsson's collaboration with Intel announcedlast year to bring HSPA mobile data solutions to Intel's "Moorestown"platform-based MIDs. Although compatible with multiple platforms, theCE module represents progress in Ericsson's and Intel's aim to bringtogether the telecom and computing industries and extend the mobilebroadband ecosystem to consumer electronics.The C3607w is Ericsson's smallest, lightest and fastest mobilebroadband module to date, capable of reaching uplink speeds of 5.76Mbps with up to 40% less power consumption than previous modules.Equipped with Ericsson's wake-on-wireless feature, enabling remotewake-up commands from sleep mode, the CE module will also enable anew set of applications for security and messaging."With our fourth new module in twelve months, Ericsson's momentum inthe consumer electronics industry is strong," Norin continues. "Whatwas once thought to be years away is today a reality. We look forwardto seeing new and innovative devices focusing on the end-userexperience by utilizing the freedom of embedded mobile broadband.""At Intel we are working to bring the benefits of PC-like, rich andvisually-appealing Internet experiences to a range of mobile devicesincluding next generation handhelds and netbooks," said Pankaj Kedia,director of global ecosystem programs In Intel's Ultra MobilityGroup. "The combination of high performance and low power innovationin Intel's next generation "Moorestown" platform, combined withEricsson's industry-leading 3G modules, represents an excitingcombination and will go a long way in helping to realize thisvision."Ericsson's C3607w consumer electronics module will be available inthe first quarter of 2010.Notes to editors:More news on Ericsson's mobile broadband modules is available atwww.ericsson.com/solutions/mobile_broadband_modules/press.shtml.Ericsson's multimedia content is available at the broadcast room:www.ericsson.com/broadcast_roomEricsson is the world's leading provider of technology and servicesto telecom operators. Ericsson is the leader in 2G, 3G and 4G mobiletechnologies, and provides support for networks with over 1 billionsubscribers and has a leading position in managed services. Thecompany's portfolio comprises of mobile and fixed networkinfrastructure, telecom services, software, broadband and multimediasolutions for operators, enterprises and the media industry. The SonyEricsson and ST-Ericsson joint ventures provide consumers withfeature-rich personal mobile devices.Ericsson is advancing its vision of "to be the prime driver in anall-communicating world" through innovation, technology, andsustainable business solutions. Working in 175 countries, more than75,000 employees generated revenue of SEK 209 billion (USD 32.2billion) in 2008. Founded in 1876 with the headquarters in Stockholm,Sweden, Ericsson is listed on NASDAQ OMX Stockholm and NASDAQ NewYork.www.ericsson.comwww.twitter.com/ericssonpressFOR FURTHER INFORMATION, PLEASE CONTACTEricsson Corporate Public & Media RelationsPhone: +46 10 719 69 92E-mail: press.relations(at)ericsson.comAbout Ericsson Mobile Broadband ModulesAs the leader in mobile broadband, Ericsson provides unmatchedtechnology expertise and offers a complete mobile broadbandconnectivity solution for PC and device manufacturers, includingsoftware, support and IPR. Through its extensive global operatorrelationships and experience, Ericsson is also uniquely positioned tohelp facilitate network certifications and approvals for mobilebroadband module customers.http://hugin.info/1061/R/1342708/321491.pdfThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 22.09.2009 - 15:01 Uhr
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