Web Content Management Software Market Size, Status, Revenue, Growth Rate, Services, Solutions, Analysis by Global Industry Revenue and Share Forecasts To 2023
(firmenpresse) - Market Highlights
Web Content Management or WCM is a part of content management, wherein it aids in controlling, maintaining, reassembling, and changing the content on a particular webpage. Unlike content management, web content management specializes in managing content for the web. The contents on the webpage are kept mostly in a database and are assembled with the help of flexible language like .Net or XML. The user interacts with the system at the front through a normal web browser and makes changes, revisions, and additions to the particular web page.
The global web content management software market can touch USD 12 billion at 15% CAGR till 2023. It stood at USD 4.6 billion in 2016. The shift to experience as a service (EaaS) model by corporations to ensure customer satisfaction is expected to drive market growth. The reliance on the software by organizations to attain customer preferences and insights on their likes and dislikes is predicted to fuel the market.
The migration to cloud due to being able to offer subscription services at low expenses can be pivotal to the market. In addition, flexibility and scale offered by cloud can drive the adoption of the software and fuel market revenues. Integration of the software on websites for making it easy for users to write, edit, and publish relevant information will push software usage higher. In addition, mobile applications and rising use of smartphones can drive market growth.
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Segmentation:
The global Web Content Management Software Market has been segmented in terms of deployment, vertical, organization size, and components.
By components, the market divides into services and solutions.
By deployment, the market segments into on-premises and cloud-based deployment. Among these, the cloud-based segment accounted for the largest share in the global market. This is due to benefits like speed of deployment and low-level of cost. However, the on-premise segment is anticipated to grow during the forecast period at the highest pace. This is due to the expanding number of large enterprises that require storage of content at a digital capacity.
By organization size, the market breaks down into medium, small, and large size.
By vertical, the market comprises Retail, BFSI, Education, Media and Entertainment, Hospitality, Healthcare, Manufacturing, Government, Hospitality, Others
Regional Analysis:
Geographically, the global web content management software market size is segmented into Asia Pacific (APAC), North America, Europe, and Rest-of-the-World (RoW).
North America is projected to lead the market due to presence of major corporations and companies relying on content to gain business. Content strategies formulated by these companies in the U.S. and Canada require web content management solutions and can command market demand. Adoption of latest technologies can create growth opportunities.
The APAC region can exhibit a robust CAGR during the assessment period due to emergence of various companies in software development, electronics, and software solutions. On the other hand, Europe has reached maturity due to adoption of latest software and integration of latest updates. Demand for multi-channel customer experience amid the growth of the retail sector is likely to be fruitful for regional market growth.
Competitive Dashboard:
The global Web Content Management Software Market comprises a host of key players. This includes names like Oracle Corporation (US), IBM Corporation (US), OpenText Corporation (Canada), Episerver, Inc. (US), Adobe Systems Incorporated (US), Acquia, Inc. (US), Sitecore Corporation A/S (Denmark), Microsoft Corporation (US), Crownpeak Technology (US), e-Spirit AG (US), SDL Plc (UK), Rackspace Hosting Inc., (US) and others.
Industry Buzz
July 2019, Sitecore, a leader in digital experience management software, announced today about the release of Sitecore Experience Platform and Sitecore Content Hub. It delivers a number of new features and comprises various product upgrades, thereby enabling marketers to easily deliver personalized and rich experiences to any digital touchpoint.
July 2019, Contentful announced the launch of an all new content infrastructure system. It is a CRM that drives online sales by enabling more management of content across channels for retailers.
Unternehmensinformation / Kurzprofil:
Datum: 28.04.2020 - 23:53 Uhr
Sprache: Deutsch
News-ID 611421
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