MIT Sloan's Inaugural Marketing Conference to Reveal the Future of Engaging the Digital Consumer
Facebook and Google+ Reps to Address the 'Marketing of One' Phenomenon
(firmenpresse) - CAMBRIDGE, MA -- (Marketwire) -- 09/01/11 -- Modern day marketers have embraced search engines, social networks, and online forums, leaving behind "one size fits all" campaigns in favor of those geared towards a "market of one." But while we have witnessed the effects of Web 2.0 on company-consumer relationships, what can we expect from Web 3.0, Web 4.0, or even Web 5.0? How will rapidly changing technology impact best practices? What will future advertising and product development look like? And where are the opportunities and untapped potential?
On September 10, 2011, MIT Sloan School of Management will debut its inaugural marketing conference, () on its Cambridge campus at the MIT Media Lab. This one-day event will explore the ways in which companies are transcending traditional media marketing to understand, interact with, and engage the new digital consumer now and in the future.
"MIT Sloan is a leader in analytics, technology, and entrepreneurship, giving us a strong advantage when it comes to defining the future of marketing's best practices," says , MBA Candidate 2012 and co-president of the MIT Sloan Marketing Club, which has emerged as one of the largest clubs at the business school.
, a leader in product marketing at , will join , founder and CEO of , and , senior vice president of Communications at , as keynote speakers. Shih will also join , a strategist for , on the panel.
Also headlining this keynote panel are , senior vice president of Idea Development at and co-author of and ; and Eric von Hippel, the T. Wilson Professor of Innovation Management and Professor of Engineering Systems at MIT Sloan School of Management and author of "."
Another "futurist," Sheryl Connelly, head of Global Consumer Trends and Futuring at Ford Motor Company, will join a panel of industry specialists titled,
Other slated panels are and . Industry professionals representing , , , , and along with other growing technology-driven companies will be participating.
For more information and to register, please visit:
For over fifty years, the MIT Sloan School of Management, based in Cambridge, Massachusetts, has been one of the world's leading academic sources of innovation in management theory and practice. With students from more than 60 countries, it develops effective, innovative, and principled leaders who advance the global economy.
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Datum: 01.09.2011 - 11:30 Uhr
Sprache: Deutsch
News-ID 61458
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