TradeDoubler Launches New Publisher Interface
(Thomson Reuters ONE) -
New State of the Art Interface Accelerates Time to Revenue for Publishers
TradeDoubler, the number one pan-European digital marketing company, today
announced phase one of the launch of its new publisher interface. The new
interface will streamline all communications and transactions between the
publisher community and TradeDoubler, and will enable publishers to earn revenue
quicker and more efficiently.
In this first major phase the focus is usability and improving ease of
transaction for international publishers. Further improvements to be released in
the coming months include improving revenue earning opportunities through faster
connection to programmes, and auto-optimisation of advertising inventory.
Elaine Safier, TradeDoubler's Chief Commercial Officer, says "With over 138,000
publishers in its network, TradeDoubler is building a state of the art interface
that meets real needs and provides significant improvements in efficiency. We
are continuing to work with our publisher community to develop exciting new
functionality and innovative solutions that translate into increased revenue for
our publisher network."
For further information, please contact:
Rachael Anderson, Marketing & Communications Director
Tel: +44 (0) 20 7 798 5814 and email:rachael.anderson(at)tradedoubler.com
About TradeDoubler
TradeDoubler helps companies improve their online results, both by increasing
sales and by increasing brand awareness. The core business is performance-based
online marketing. With a network of over 138,000 web publishers, TradeDoubler
helps more than 1,900 advertisers worldwide to reach their business goals. The
company has a unique reach being able to address around 75 per cent of Europe's
e-commerce consumers. Among the advertisers are Apple, American Express, Dell,
Disney, Expedia, lastminute.com and Nokia. The share is listed on Nasdaq OMX.
More onwww.TradeDoubler.com
Pressrelease 110905 English:
http://hugin.info/136251/R/1543993/473091.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: TradeDoubler AB via Thomson Reuters ONE
[HUG#1543993]
Unternehmensinformation / Kurzprofil:
Datum: 05.09.2011 - 13:05 Uhr
Sprache: Deutsch
News-ID 62242
Anzahl Zeichen: 2779
contact information:
Town:
Stockholm
Kategorie:
Business News
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"TradeDoubler Launches New Publisher Interface"
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