DGAP-News: Kommalpha is starting up a customer confidence initiative for the institutional capital market
(firmenpresse) - DGAP-News: Kommalpha AG / Key word(s): Product Launch
Kommalpha is starting up a customer confidence initiative for the
institutional capital market
06.09.2011 / 10:00
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Kommalpha, a leading strategy and implementation consultancy company for
the institutional capital market in German-speaking Europe, is launching a
broadly based confidence initiative for the financial industry. With a new
customer loyalty service powered by Net Promoter , the consultancy company
is making, what has been until now, a completely unexploited potential for
growth accessible to its client mandates. The solution enables capital
market companies to generate more turnover with existing customers, to
reactivate inactive customers, to enter into a dialogue with unsatisfied
customers and to win new customers through active recommendations.
'Since the financial crisis, customer confidence in companies in the
financial industry has plummeted, particularly in Germany. We repeatedly
observe that the self-image of most suppliers in the professional capital
market is very different from the image perceived by others. We therefore
believe that it is high time for these companies to seriously begin to take
an interest in their customers' needs. Successful companies don't just
satisfy their customers' expectations, they exceed them. The result will be
loyal customers who actively recommend,' says Hans-Jürgen Dannheisig,
Chairman of the board at Kommalpha AG in explaining this wide-reaching
customer loyalty initiative.
Annette Lindinger, department manager at Kommalpha, explains:
'Recommendations generate the greatest deal of confidence in comparison to
popular marketing instruments - this has been proven by many research
studies. Happy customers are the best people at recommending. Companies who
do not systematically develop their recommendation quota in the long-term
and who do not incorporate recommendations into their communication mix are
voluntarily giving up significant growth.'
Kommalpha is offering its clients the new 360 degree feedback instrument
for optimising customer loyalty in a choice of three levels or as an
integrated consultancy solution:
1. Image perceived by others - standardised customer survey based on Net
Promoter
2. Self-image - standardised employee survey with Net Promoter
3. Trend image - standardised image and market perception analysis
Leading companies are already successfully using this feedback instrument.
In the medium-term, Kommalpha is planning to establish a customer loyalty
benchmark for the institutional capital market in order to improve market
transparency.
For more information on Kommalpha please visit www.kommalpha.com
Please do not hesitate to contact us if you have any questions.
Contact partner
Clemens Schuerhoff
Tel. +49 511 3003468-6
schuerhoff(at)kommalpha.com
Annette Lindinger
Tel. +41 79 95 97 824
lindinger(at)kommalpha.com
Kommalpha AG
Ernst-August-Carrée
Ernst-August-Platz 10 D
30159 Hannover
Fax +49 511 3003468-9
info(at)kommalpha.com
www.kommalpha.com
Notes to the editorial offices:
The Kommalpha group is an integrated strategy consultancy company for the
professional capital market in Europe. We provide advice to suppliers such
as asset managers, custodians, investment companies as well as investors
(e.g. insurance companies, pension funds), service providers and financial
software vendors.
Together with our customers we develop and implement strategies for the
optimisation of sales, marketing, communication, products, processes and
partner structures. Our uniqueness is based on the profound knowledge of
and current data on the supply and demand side of the institutional capital
market. We speed up our clients' strategic and operative business
development through target-oriented market analytics.
The Kommalpha team of experts has many years of experience on an executive
board level and in senior management positions in the international finance
industry. Customers value Kommalpha as a trustworthy and equal partner,
that efficiently implements strategies and activities agreed with the
client and thus makes a responsible contribution to the achievement of
goals.
Kommalpha is based in Hannover and Zug (Switzerland).
End of financial news
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06.09.2011 Dissemination of a Corporate News, transmitted by DGAP - a
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138261 06.09.2011
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