How to Uncover the most effective WordPress Theme for the Business
aThemeArt was started off by releasing free WordPress themes on WordPress.org. We had some early success with themes, so we decided to keep releasing themes and see where it took us. In August 2017 we released our first free WordPress theme, BC Business Consulting, which did well enough for us to want to pursue this model further.
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You've most likely currently heard how WordPress is usually a extremely well known platform for bloggers, and chances are, a majority on the blogs you study just about every day had been produced with WordPress. While it is actually the top blogging software obtainable, thanks to some fantastic theme developers, WordPress has now also become arguably the very best platform for business websites.
WordPress is extremely straightforward to discover how you can use, really easy to customize and scale for your business, is incredibly reasonably priced, and lets you chose your very own hosting company (opposed to getting ripped off for hosting by hosted website solutions). WordPress.org software is free, and you can then then simply add themes (otherwise referred to as templates) that integrate perfectly with WordPress, letting you get practically any type of website up and running inside minutes. WordPress themes can allow you to have better websites than people and companies that spend a huge number of dollars to developers to make their websites. Finest of all, outstanding premium WordPress themes generally cost beneath $100. I've personally spent properly over $100 a month for hosted website software that was honestly not as excellent as WordPress. Using WordPress can easily save you or your company a ton of money that will be superior used to market place your business.
7 Methods to Obtaining the ideal WordPress Theme for your Business
1. Determine around the form of business website you will be hunting for. This could sound apparent, but there are WordPress themes readily available for a wide variety of businesses, from corporate websites, to directory sites, news & magazine sites, eCommerce businesses, daily deal sites, photography websites and much additional. There are some WordPress themes offered that are so fantastic that they might even encourage you to start a variety of business you hadn't even considered!
2. Make a decision on must-have features for your website. Most themes have standard features such as multiple color schemes, giving you the ability to simply customize things like fonts and colors, and some pre-designed page templates, but are features such as Advanced Search, integration with Google Maps, Image Sliders, or the ability to sell digital products important for your business? In other words, focus on key features that might be specific for your business, or maybe features that would be a good improvement more than your current website.
3. Make a decision on what style of style most effective suites your brand. Do you want to portray your company as professional, fun, modern or high-tech? What about minimalist, artsy, bold or retro? Do you want your website to be clean and organized or have a lot more of a grungy look?
4. Determine on a your preferred website layout. This one can be a bit tricky, since many of the most effective WordPress themes might have one layout by default, but give you the option to simply chose from various layout options. If you don't love the default layout of a specific theme, but it has all the features you are searching for, you might want to check whether the theme includes multiple layout options. Also, it is often worth deciding whether you want a blog-type layout (generally with a widget-based sidebar around the right and comment fields below your posts) or far more of a professional layout. Having a standard blog-style layout might work nicely for news sites (and it encourages discussion from your site visitors), but it might not be appropriate for corporate websites.
5. View theme demos. Browse theme demos as if you have been a customer or a potential client. Is the website effortless to understand and navigate, well organized and give you the search options you would want? Is it quick to browse photos around the gallery page? Does it give a professional image on the business?
6. Make sure the theme designer provides at least some form of technical support. Some theme companies provide phone service, even though others use email or a ticketing system for support, and others use support forums to communicate with customers. Any of these options are commonly fine, but make sure they offer some level of support and customer service. WordPress is simple to utilize and most themes (especially premium themes) work very properly, but you could still have issues or encounter bugs once in a whilst. You want to purchase a theme from a company or individual who will be around to help you if you run into an issue 10 months after you purchase the theme. Technical Support is one of many features you'll get when purchasing a premium free, as opposed to using a free WordPress theme.
7. To save a lot of time, rather than digging through the websites of numerous theme companies, check out a few online marketplaces that aggregate the most beneficial WordPress business themes from multiple theme designers into one place.
Summary
When it comes to online marketing, It seems like the focus of just about every small business these days is on places like Facebook and Twitter. Even though social media is important, and a wonderful way to communicate with your customers and potential clients, your website is the real face of your business.
I constantly see small businesses spending a lot of money on things like pay-per-click ads, Facebook ads, SEO and additional; all of which direct traffic to their websites. When you click through the company's website, you're often greeted with a stale, confusing and out-of-date website that the company almost certainly paid a very good chunk of cash to have built for them in 1992.
You can create the top products, offer the ideal services, make the very best food of any restaurant in your area, or write an amazing e-book, but if your website is not simple to work with, straightforward to understand, and straightforward to purchase from, you're most likely losing a lot of business. People DO judge a book by it's cover, and your website is that 'cover' - it's often the first impression people have with your business.
I was reminded of this recently as I was searching for any carpenter/contractor to do some work on our house. I searched on Google, clicked on some AdWords ads, and was repeatedly brought to cringe-worthy websites that make me leave their sites literally within seconds. My attitude was that if these 'businesses' cared so little about themselves to spend attention to their websites, I didn't want to trust them renovating part of my house. They might have been amazing carpenters for all I know, but the first impression they gave me immediately turned me off to them.
It can be simply so effortless and economical to have a terrific website these days, that there's no excuse for businesses not to, regardless of what industry they're in. WordPress and other website software options out there make it possible for virtually anyone, with any budget and any level of technical knowledge to have an amazing seeking website.
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Datum: 18.12.2020 - 09:47 Uhr
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