Global Marketing and Technology agency LBi launch Barratt Homes'
first lifestyle campaign
(Thomson Reuters ONE) - PRESS RELEASEStockholm/Amsterdam, 29 September 2009This integrated campaign guides first time buyers and growingfamilies on how to find the house of their dreams with Barratt Homes(www.barratthomes.co.uk). The campaign highlights helpful homebuyingschemes and their extensive portfolio of properties.This lifestyle campaign launches on 14th September and is in place toassist first time buyers and growing families to find and move intotheir ideal property with ease. By dispelling current cynicism in themarket, Barratt are showing their customers how they can make movinginto a new home happen. The site demonstrates this through ananimated online journey showing how they understand that theircustomers, especially those with young families need more space tolive in.LBi has developed a website with three targeted landing pages whichdemonstrate how Barratt understand what their customers need from anew home and showcases their extensive portfolio of properties. LBihas incorporated more creativity to the Barratt website for thiscampaign by producing video animation to convey the campaign messagein a more engaging manner. The online journey is further enhancedwith cutting edge functionality to ensure the search process is assimple and efficient as possible.To support the campaign launch online, LBi has designed and developedan email marketing campaign for Barratt. This will target differentcustomer segments, helping Barratt learn more about their customerbase and what to offer them"Digital is core to the information and research stage of thepurchase cycle when selecting a property and it is critical weprovide a value exchange to the consumer at every point to aid themin their journey. It is important for Barratt to connect withconsumers at more than just a product level and that has been centralto our marketing strategy for this campaign, basing our messaging andcreative on lifestyle"Tom Poynter, Client Partner at LBi"Digital is the single most important channel for us to reach andcommunicate with customers. In an economic downturn, being able tohelp our customers facilitate the move into their perfect home isimperative and LBi are helping us to harness the Internet to createreal dialogue with customers."Sam Moore, Head of Digital at Barratt HomesFor further information please contact:Imogen Thacker, Marketing & PR Assistant, LBi UK+44 20 7063 6155, imogen.thacker(at)lbi.comEva Ottosson, Group Communications Manager, LBI International AB+46 709 41 21 40, eva.ottosson(at)lbi.comAbout Barratt homes:Barratt Homes is the UK's best-known house-builder, providing homesfor all sectors of the market. They are divided into the followingbrands - Barratt Homes offer a range of homes for everyone, DavidWilson Homes are middle range houses predominantly built in themidlands, Ward Homes are dream homes in Kent and the South East.About LBi:LBi is a global digital marketing and technology agency, blendinginsight, creativity and expertise to solve business problems. Thelargest genuinely full service agency of its kind in Europe, LBiprovides the full range of digital capabilities, including digitalstrategy, branded content, service design, media, CRM, technology,managed hosting and support services. The Company employs over 1,500professionals located primarily in the major European, American andAsian business centers; such as Amsterdam, Atlanta, Berlin, Brussels,London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listedon Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol:LBI).www.lbi.comThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 29.09.2009 - 14:59 Uhr
Sprache: Deutsch
News-ID 6366
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