Leading global marketing and technology agency LBi to boost HMV's
online sales with re- engineered s
(Thomson Reuters ONE) - PRESS RELEASEStockholm/Amsterdam, 30 September 2009Strategic technical partner, LBi, last week launched the first phaseof HMV's new e-commerce platform - a new search engine that willsupport the company's growth plans and the anticipated increase inonline purchasing from customers. The new search engine will providefaster search, better search results, faceted navigation, improvedability to merchandise products, increased ability to personalise theuser experience and will allow HMV to support increased growth inonline sales. The new search engine will enable consumers to findwhat they are looking for more easily, leading to an easierpurchase experience. Also, HMV will be able to get to know theircustomers as individuals and communicate with them about things thatwill interest them.HMV is the UK and Ireland's leading specialist retailer of Music,DVD/Video, Computer Games and Related Products. The company operatesaround 200 stores in key shopping locations nationwide, equating toover 1million sq. ft. of trading space, as well as a successfulonline store at www.hmv.co.uk, operated by HMV Guernsey. HMV ispart of HMV Group plc, which as of April 2004 operated 366 HMV storesin eight countries across Europe, North America and Pacific Asia aswell as 193 Waterstone's stores principally in the UK and Ireland.All of the Group's operations, both in the United Kingdom andinternationally, are wholly owned.LBi acted as strategic consultants and guided HMV through a detailedanalysis which highlighted the limitations of the current e-commerceplatform. LBi was named HMV's lead partner and asked to deliver a2-year programme of work to replace the existing platform and using atechnology stack able to support the significant growth HMV have seenin the online channel. LBi assisted HMV with vendor selection andchose Endeca as the search partner for this phase of work. LBi arecurrently helping HMV to select and implement the remainingtechnologies within the new platform which will go live in 2010.LBi and HMV have enjoyed a strong relationship since April 2007 whichhas spanned engagements in digital strategy, web design and build,search engine optimisation, technology, design and implementation,user research, testing and quality assurance. In 2008 LBi designedand delivered HMV's new social discovery site: getcloser.com. LBiwere then engaged in late 2008 to help solve a critical businessissue: the declining capability of its ecommerce platform.For further information please contact:Sarah Van Praagh, Head of PR, LBi+44 20 7063 6141, sarah.vanpraagh(at)lbi.comImogen Thacker, Marketing & PR Assistant, LBi+44 20 7063 6155, imogen.thacker(at)lbi.comEva Ottosson, Group Communications Manager, LBI International AB+46 709 41 21 40, eva.ottosson(at)lbi.comAbout HMV:HMV is the UK and Ireland's leading specialist retailer of Music,DVD/Video, Computer Games and Related Products. The company operatesaround 200 stores in key shopping locations nationwide, equating toover 1million sq. ft. of trading space, as well as a successfulonline store at www.hmv.co.uk, operated by HMV Guernsey. HMV ispart of HMV Group plc, which as of April 2004 operated 366 HMV storesin eight countries across Europe, North America and Pacific Asia aswell as 193 Waterstone's stores principally in the UK and Ireland.All of the Group's operations, both in the United Kingdom andinternationally, are wholly ownedAbout LBi:LBi is a global digital marketing and technology agency, blendinginsight, creativity and expertise to solve business problems. Thelargest genuinely full service agency of its kind in Europe, LBiprovides the full range of digital capabilities, including digitalstrategy, branded content, service design, media, CRM, technology,managed hosting and support services. The Company employs over 1,500professionals located primarily in the major European, American andAsian business centers; such as Amsterdam, Atlanta, Berlin, Brussels,London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listedon Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol:LBI).www.lbi.comThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 30.09.2009 - 12:31 Uhr
Sprache: Deutsch
News-ID 6424
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