Covario Search Marketing Experts, Other Digital Marketing Leaders to Help Global Advertisers Plan for 2012 During Two Panels at SMX East
Search Marketing Firm Also to Make Partnership Announcement With Kenshoo at the Event
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 09/12/11 --
(Search Marketing Expo) in New York, Sept. 13, featuring search marketing authorities from Covario and other SEO experts.
- headlines a panel moderated by Covario's chief marketing officer with digital marketing leaders from IBM, Dell and Citibank, as well as Covario.
Now that the planning and budgeting season is in full swing for next year, marketers need to be on top of key trends in search, social and mobile advertising. Among the questions the panel will address: How much to budget in these three digital channels; Where to focus social media investments; Will social signals make links more important for SEO; Will 2012 be the year of mobile; Will local deal providers (e.g., Groupon) drive more mobile commerce; and How to plan around the potential impact of tablet computing?
is the focus for another session featuring SEO authorities from Covario, AOL, Adobe, Gannett, and WebMama.com.
Global marketers planning for next year face unique challenges when it comes to SEO, such as managing programs with multiple websites, content management systems, in various languages/countries, and with increasingly strict content guidelines. In this session, experts in large-scale SEO efforts will share best global management practices and offer practical advice for maximizing site visibility, while avoiding disasters.
will lead the panel "Search, Social & Mobile - Top Trends to Budget for in 2012." Panelists will include his Covario colleague, Denise Collins, senior SEO strategist. They will be joined by
will join a distinguished panel of speakers on the "Enterprise SEO" panel. He will be joined by Marcie Baetcke, SEO & alternative media director of Gannett; Warren Lee, SEO manager at Adobe; and Barbara Coll, chief executive of WebMama.com. The session's moderators will be Simon Heseltine, director of AOL; and Chris Sherman, executive editor of Search Engine Land.
Covario, the nation's largest independent search marketing agency and SEO software solutions firm, is , a leading digital marketing software company, during a special theatre presentation at the event on Sept. 13. (That same day, this will also be announced in Boston at the Shop.org conference.)
10:45 a.m.-12 noon. EDT - "Enterprise SEO" panel;
1:45 p.m.-3 p.m. EDT - "Search, Social & Mobile..." panel;
12:40 p.m.-1 p.m. EDT - Special theatre presentation/partnership announcement with Kenshoo
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Datum: 12.09.2011 - 11:30 Uhr
Sprache: Deutsch
News-ID 64673
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