Lode Runner X from Tozai Games exclusively available on Xperia PLAY

Lode Runner X from Tozai Games exclusively available on Xperia PLAY

ID: 65038

(Thomson Reuters ONE) -


16 September 2011, Tokyo, Japan - Sony Ericsson today announced a new
relationship with Tozai Games*, adding to its growing portfolio of partnerships
for flagship gaming smartphone Xperia(TM) PLAY. Continuing to build upon the
Xperia PLAY's broad catalogue of over 150 optimized titles, the partnership will
bring the critically acclaimed console hit and gaming franchise "Lode Runner" to
Android for the first time. From November 2011, it will be available exclusively
on Xperia(TM) PLAY and other Xperia devices.

Scott K. Tsumura, Co-Founder, Tozai Games: "We're delighted to be launching Lode
Runner X on Xperia PLAY - the smartphone's performance and physical controls add
a great new dimension to our title which until now has only been available on
traditional games consoles."

Tim Harrison, Head of Content & Marketing Strategy for Sony Ericsson: "Xperia
PLAY is a unique Android smartphone that sets a new standard in mobile gameplay
and we are committed to bringing more exclusive content to the device. Lode
Runner is a franchise with great resonance in the gaming community, so we are
particularly looking forward to bringing this brand new and exclusive version to
Xperia PLAY.'

Sony Ericsson continues to make Xperia(TM) PLAY available to more consumers in
more markets around the world. The smartphone will soon go on sale in the US on
the AT&T network and on the 14(th) September, the company announced that
Xperia(TM) PLAY will launch in Japan with NTT DOCOMO in Autumn 2011.

Check out the Sony Ericsson Product Blog for more information:
http://blogs.sonyericsson.com/products

*Tozai Games and Lode Runner are trademarks of Tozai, Inc. registered or
protected in the US and other countries. Lode Runner is protected under US and
international copyright laws ©1983-2011 Tozai, Inc. All rights reserved.

- ENDS -






About the Xperia(TM) PLAY:
The Xperia(TM) PLAY is powered by the latest version of the Android platform
(version 2.3) - and is the world's first PlayStation® Certified smartphone.
Xperia(TM) PLAY provides a best-in-class gaming experience right out of the box
with many of the most popular games pre-loaded at no additional cost, including
Madden NFL 2011, Asphalt 6: Adrenaline, Bruce Lee Dragon Warrior, Star
Battalion, The Sims 3, and Tetris with additional titles from top franchises at
leading game publishers available for purchase.  Xperia(TM) PLAY is currently
available exclusively, on the Verizon Wireless Network.

About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony
Corporation and Ericsson in October, 2011. Over the years Sony Ericsson has
brought together the best communication technologies with superior entertainment
user experiences to create its Xperia(TM) line of the "most entertaining
smartphones" in the mobile handset industry. With its global corporate functions
in London, Sony Ericsson has sales and marketing operations in all major regions
of the world, as well as manufacturing in China, and product development sites
in China, Japan, Sweden and Silicon Valley, California. For more information,
please visit:www.sonyericsson.com/press.

Legal guidelines:
The Liquid Identity logo and Xperia are trademarks or registered trademarks of
Sony Ericsson Mobile Communications AB. Sony is a trademark or registered
trademark of Sony Corporation. Ericsson is the trademark or registered trademark
of Telefonaktiebolaget LM Ericsson. Additional information regarding trademarks
may be located on our website
at:www.sonyericsson.com/cws/common/legal/disclaimer.

Facebook® is a registered trademark of Facebook Inc.


FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Global Communications & PR
Mattias Holm +44 20 8762 6065
General Press: +44 208 762 5858
E-mail:press.global(at)SonyEricsson.com
Product images:www.sonyericsson.com/press




Press Release:
http://hugin.info/133603/R/1547319/474859.pdf




This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: Sony Ericsson via Thomson Reuters ONE

[HUG#1547319]


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Bereitgestellt von Benutzer: hugin
Datum: 16.09.2011 - 16:01 Uhr
Sprache: Deutsch
News-ID 65038
Anzahl Zeichen: 4970

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