New report confirms Sony Ericsson as leading player in environmental
chemical management
(Thomson Reuters ONE) - * ChemSec and Clean Production Action unveil research highlighting companies that are leading the electronics industry by removing harmful chemicals from their products * Sony Ericsson commended for its removal of substances of concern and its chemical inventory processesLondon - October 6 2009 - Sony Ericsson has been recognised today forits proactive activity in removing harmful substances from itsproducts. The company features in a report published by ChemSec andClean Production Action, "Greening Consumer Electronics: Moving Awayfrom Bromine and Chlorine", which profiles seven leading companies inthe electronics industry that have engineered environmental solutionsto negate the need for using brominated and chlorinated chemicals intheir products.Sony Ericsson mobile phones include an industry leading 'green core'- the result of the company's long standing commitment to eliminatethe use of hazardous chemicals from the product design andmanufacturing process. By implementing a life-cycle approach toproduct development that takes into account design, supply chain,manufacturing, product use and end-of-life treatment, Sony Ericssonhas worked with its partners to phase out unwanted substances. Asearly as 2001, Sony Ericsson started removing brominated flameretardants (BFR) from its products and which are now 99.9% BFR freeand totally PVC free[1]. The company has now shipped over 350 millionBFR-free phones.In June 2009, Sony Ericsson launched two pioneer GreenHeart(TM)products that build on the company's 'green core' and introduce arange of sustainable innovations that will eventually roll out intothe broader portfolio. The two flagship products - the C901GreenHeart(TM) and Naite - and the MH300 GreenHeart (TM) headset, oneof the greenest headsets on the market, underpin Sony Ericsson'scommitment to taking a lead on environmental sustainability bydriving green innovation that doesn't compromise on product designand functionality. Naite will be available in select markets globallyfrom 7th October 2009."Building on the established heritage of our parent companies, SonyEricsson has worked continuously to become an industry leader in thearea of removing harmful substances from the core of its phones,"said Mats Pellbäck Scharp, Head of Sustainability, Sony Ericsson. "Weare delighted that ChemSec and Clean Production Action haverecognised our work in this area. The report not only demonstratesour drive to become an industry leader in sustainable innovation butunderpins our ongoing commitment to maintain the highest standards inour overall approach to sustainability."The report also outlines how Sony Ericsson is not only removingsubstances of concern from its products, but also taking on thecomplicated task of establishing full chemical inventories for itsproduct lines. In May 2008, Sony Ericsson began implementing amaterials declaration system collecting information from suppliers inorder to understand exactly what is in its products and enable it tomonitor for known hazards. Furthermore, the company has exceeded therequirements of the EU directive on the Restriction of the use ofHazardous Substances (RoHS), which came into force in 2006 and hasactively removed a number of additional unwanted substances from themanufacturing process.For more information on the GreenHeart(TM) programme and SonyEricsson's overall sustainability commitment, log on towww.sonyericsson.com/greenheart."Greening Consumer Electronics: Moving Away from Bromine andChlorine" was written by Clean Production Action (CPA), a nonprofitbased in the U.S. dedicated to providing strategic solutions forgreen chemicals, sustainable materials and environmentally preferableproducts; and the Europe-based ChemSec (The International ChemicalSecretariat), a nonprofit working to highlight the urgent need tophase out hazardous substances and bridge the gap between science,business and policy-makers.The full report along with other background materials and photos canbe found at www.chemsec.org/rohs and www.cleanproduction.org.© Sony Ericsson Mobile Communications AB, 2009.Sony Ericsson is a top, global industry player with sales of around97 million phones in 2008. Diversity is one of the core strengths ofthe company, with operations in over 80 countries includingmanufacturing in China and R&D sites in China, Europe, India, Japanand North America. Sony Ericsson was established as a 50:50 jointventure by Sony and Ericsson in October 2001, with global corporatefunctions located in London. For more information about SonyEricsson please visit www.sonyericsson.com.[1] Except for one charger set which will be phased out by the end of2009FOR MEDIA INFORMATION PLEASE CONTACT:Sony Ericsson Global Communications & PRMerran Wrigley: +44 7887 628 358General Press: +44 208 762 5858E-mail: press.global(at)SonyEricsson.comhttp://hugin.info/133603/R/1345814/323133.pdfThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 06.10.2009 - 10:15 Uhr
Sprache: Deutsch
News-ID 6617
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