Muldooneys, Paris, relaunches their luxury handbags, with a strategic partnership with 3D AG , security holograms, Blockchain, and NFT collectibles.
(PresseBox) - Muldooneys Paris is making a comeback in the fashion and digital space after nearly ten years by relaunching its luxury leather handbags with innovative new blockchain elements in its supply chain. As one of the first in the world of luxury fashion, the company is introducing a 100% unique hologram key that is embedded within the physical handbag. The key is activated when it‘s paired with an NFT twin, minted for the six hundred limited edition design, creating a one-of-a-kind product that retains its value long term.
Custom Made Holograms
With the added integration of custom-made security holograms, blockchain, and new handbags, an innovative approach is being adopted to connect consumers, suppliers, and luxury into the metaverse. The exclusively Swiss Made holograms by 3D AG, link the physical product to its digital twin on the Ethereum network. As a pioneer in high-security holography, 3D AG has already produced over 70 security features for banknotes worldwide and is specialized in the processing and transfer of micro- and nanostructures. The holograms are tamper-proof, highly secured, uniquely designed, and almost impossible to imitate, thus adding a deeper layer of authenticity, trust, and security to the products. “With the Muldooneys hologram we have not only created a bridge to the digital world but also designed a piece of art that is filled with numerous new holographic effects and security features that you would rarely expect on a product in the luxury fashion industry,” says 3D AG’s CEO Martina Müller.
The goal behind this approach is to allow customers to trace the provenance of French savoir-fare and create exclusive value for every design that is nearly impossible to imitate.
Ethereum Blockchain Traceability
The use of blockchain technology in the supply chain allows for detailed traceability of the proof of work, protection of the IP, and the provenance of Muldooneys raw materials and Made in Paris origin, which is locked into a public smart contract on the Ethereum network, known for its high integrity for transparency and open access to the public.
A customer at The Beating Heart
Unlike enterprise blockchain models which are built to benefit members first, Muldooneys model is a customer-first model where the customers benefit from the full transparency and accessibility of all information, stored on a public smart contract. The customers derive greater value from the tamper-proof security features of the hologram key, which links the physical product with their own digital NFT twin. Each physical item is paired with its own NFT twin, which is delivered only once, thus adding another layer of authenticity. Every NFT is linked to a smart contract on the Ethereum Blockchain, which adds greater resale value for the customers later on.
“The ever-changing world of luxury consumers demands that we weave safety, truth, rarity, beauty, and connection. We at Muldooneys, are raising the bar and doing away with age-old conventions. Our customer is at the heart and soul of our avant-garde supply chain. With this strategic partnership with 3D AG we have found a strong partner, who is open to new ideas, and pioneering new solutions for the luxury supply chain says the company's founder, Marlène P. Naicker.
The handbags are made to order with every series designed and inspired by history and legend. For the current relaunch, the product story was inspired by the cosmic love story of Meenakshi, the Warrior Goddess from the ancient land of Madurai in Tamil Nadu, South India.
Muldooneys was founded in 2005 by serial fashion entrepreneur Marlène Pathmavathie Naicker and is synonymous with taking an indifferent approach to luxury. Following a decade of hiatus, Muldooneys is marrying technology and French savoir-faire with this ground-breaking relaunch. Every Muldooneys’ design is high-tech and has a unique digital footprint.
The brand’s relaunch encompasses eight limited series every four to six months. Each with pop-cultural themes, and fantastical avant-garde designs, which form the foundation for different worlds within the Muldooneys Metaverse. Each of the covetable main products is limited to six hundred units of the design, made and sold to pre-order for one time only. These are then followed by new product lines. The next edition from Muldooneys to enter the metaverse is African-inspired.
The first of the limited edition products inspired by Meenakshi is now available for pre-order. Interested consumers can find out more by visiting the Muldooneys website and make their limited-time purchase.
For press inquiries, please contact: Marlène P. Naicker
3D AG is an independent, family owned business located in Baar, Switzerland. For over 30 years, the company produces banknote security features and specializes in the field of micro and nanotechnology. One of their core competences is custom-made high-security holography with the goal to combat counterfeiting and to protect the intellectual property of their customers around the world. For more information, please visit www.3dag.ch
Unternehmensinformation / Kurzprofil:
3D AG is an independent, family owned business located in Baar, Switzerland. For over 30 years, the company produces banknote security features and specializes in the field of micro and nanotechnology. One of their core competences is custom-made high-security holography with the goal to combat counterfeiting and to protect the intellectual property of their customers around the world. For more information, please visit www.3dag.ch
Datum: 11.10.2022 - 12:00 Uhr
Sprache: Deutsch
News-ID 668791
Anzahl Zeichen: 6008
contact information:
Contact person: Aleksandar Milutinovic
Town:
Baar
Kategorie:
Energy & Utilities
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