Major Pharma Enterprise Selects BTS for an initial MUSD 2.8 Global
Leadership Initiative
(Thomson Reuters ONE) - Stockholm, Sweden and Stamford, USA - BTS Group AB (publ), the worldleader in customized business simulations and other discovery-basedlearning solutions, has been selected for an initial MUSD 2.8contract, where MUSD 1.5 is licenses, to deliver the first phase of abroad curriculum of business leadership development programs at aleading global pharmaceuticals corporation.The curriculum's purpose is to build business leadership andexecution capability in over 9,000 frontline managers worldwide."We are proud to be working with this Global leader in thePharmaceutical Industry on this strategic initiative with a globalrollout and an extremely rapid implementation phase - we believe ourinnovative process and high impact learning methodologies representthe future of effective learning," says Henrik Ekelund, President andCEO of BTS Group AB.The strategic project provides a wide range of learning components,including:- initial assessments- online communities- online coursework- immersive scenario and business simulationsAll of the above is intended to be a continuum of learning ratherthan a single event. The program incorporates BTS' Advantage Way(TM)process which engages senior leaders in a way that creates a strong"line of sight" from each learner to their organization's goals andstrategic priorities.The BTS methodology begins with mapping the impact of the project,which closely aligns the learning initiative to corporate goals andthe process culminates with built-in mechanisms that capture ROI andsuccess cases for replication across the firm.BTS and the client will deliver the curriculum in 9-10 differentlanguages to thousands of employees, increasing the relevancy andimmediacy of the content. BTS global reach secures the ability todeliver localized sessions on demand. The client will also broadlyimplement a train-the-trainer process to engage leaders in variousmarkets in the delivery of the sessions. "This innovative program accelerates the time to adoption of newbehaviors established by the company's senior leadership, and theintegration of the BTS' Advantage Way Process ensures leaderengagement on delivering business results." concluded MR Ekelund.For more information, please contact;Thomas AhlerupSenior Vice PresidentInvestor and Corporate CommunicationsBTS Group ABPhone +46-8-5870 7002Mobile +46-76 800 5755E-mail thomas.ahlerup(at)bts.comAbout BTS Group ABBTS partners with leading companies to accelerate change and improvebusiness results. BTS is the world leader in customized businesssimulations and discovery-based learning solutions that enableleading corporations to grow and become successful through change andimprovement processes. BTS adds value to its clients through threepractice areas: Strategic Alignment & Business Acumen, Leadership &Management, and Sales. BTS also has strong capabilities inOperational Excellence & Project Management and offer an innovativeEngage for Change process.BTS has more than 250 highly talented employees serving more than 500clients including more than 40 of the US Fortune 100 companies andmore than 25 of the Global Fortune 100 largest corporations in theworld. In 2008 BTS recorded revenues of SEK 548 millions. Recentselected BTS clients include Accenture, Ericsson, Kimberly-Clark,Nokia, Sony, Toyota, Unilever and Xerox. BTS serves its clients fromStockholm, Helsinki, Oslo, London, Madrid, Bilbao, Brussels,Johannesburg, Singapore, Bangkok, Beijing, Tokyo, Sydney, Melbourne,Mexico City, San Francisco, Philadelphia, Stamford, New York, Chicagoand Scottsdale.BTS is a public company listed on the Swedish Stock Exchange andtrades under the symbol BTS B.For more information please visit www.bts.com.http://hugin.info/132982/R/1346516/323492.pdfThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 08.10.2009 - 15:57 Uhr
Sprache: Deutsch
News-ID 6724
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