LBi is proud to be number one in NMA's 2009 annual Top 100 Marketing
Agencies league table
(Thomson Reuters ONE) - PRESS RELEASEStockholm/Amsterdam, 9 October 2009LBi has topped the NMA Top 100 Interactive Marketing Agencies 2009guide to become the UK's NUMBER ONE DIGITAL MARKETING AGENCYwww.lbi.co.uk. Founded in 1995 LBi currently employs 350 digitalspecialists in the UK and provides marketing and technology solutionsto a raft of stellar clients including BT, HMV, Waterstone's, LloydsBanking Group, Unilever, Electrolux, The Conservative Party and M&S.This year, LBi has expanded its CRM and social media specialisms,made several key hires including Chris Clarke as Chief CreativeOfficer, and developed a proprietary intelligence platform called theLBi Digital Dashboard to help clients optimise performance acrosstheir marketing activities. LBi currently provides leading expertisein combining marketing and technology to provide solutions that spanthe entire customer journey; strategy and planning, media planningand buying, SEO, PPC, social media and e-PR, creative, userexperience, e-commerce, CRM, analytics and managed services. In spiteof the recession LBi has grown in 2009, and deepened relationshipswith its top clients. Highlights include:BT has appointed LBi as its digital agency of record, retained acrossits consumer and business divisions to improve the performance ofdigital channels and help BT go to market as a more joined-upmulti-channel organisation.LBi has been appointed by the Conservative Party as its lead agencyto handle digital services including Web development, onlineadvertising and e-commerce in the run up to next year's GeneralElection. LBi has just launched an "Obama style" community calledwww.myconservatives.com to activate Conservative supporters.LBi has become digital agency of record for Electrolux across 20markets in Europe. Electrolux was also an important win for LBibecause it was one of the first pan-European accounts to move awayfrom a traditional broadcast/campaign model towards a continuousdialogue with consumers, using digital channels as the foundation tothis strategy. As part of the 2009 work LBi has been developing theCRM strategy and platform. LBi has also integrated this with adigital media framework that will be used to determine what mix ofchannel and content will be deployed in each market. Campaignhighlights have included putting a smart restaurant on top of thePalais de Tokyo in Paris and driving traffic to book this venueonline.HMV Group has extended its relationship with LBi leading to thecomplete re-architecture and rebuild of e-commerce platforms for bothHMV and Waterstone's. Phase two for both brands, now under way, willsee the development of new experiences for consumers.Now into the 13th year of its relationship with M&S, LBi has beenbroadening its engagement with new tools to help both parties todetermine the effectiveness of their work across all customerjourneys at a much more granular level. LBi has also been involvedin high-profile projects to launch new product lines such as theLiving the Dream collection (aimed at 11-14 year old boys) inconjunction with Lewis Hamilton.LBi is Lloyds Banking Group's digital partner and recently won theremit to transform the online banking experience for Halifax and Bankof Scotland as well as Lloyds Commercial (small business) customers.Ewen Sturgeon, CEO, LBi UK says: "We are excited about the progresswe have made this year and the increasing number of clients who lookto our scale, mix of creative and technology skills and ability tomeasure return, to help them optimise the digital customer experiencefor their consumers". Sturgeon adds: "Innovation is also very much onthe agenda as blue chip brands look to innovate through digital -mobile applications are obviously hot right now: geo-targeting andaugmented reality, used wisely, have fantastic potential. A bitfurther out, Google Wave is really interesting. If anyone can usurpemail at large scale it's probably Google, and the implications ofwidespread use of Wave on communication between people and brands aresubstantial".Anil Pillai, MD, LBi UK says: "Next year will be all about taking ourpartnerships with our top clients a bit further. Our bestrelationships allow us to deliver the full raft of services we offerand connect ideas across CRM, creative and innovation to help brandsget closer to their consumers."For further information please contact:Sarah Van Praagh, Head of PR, LBi+44 20 7063 6141, sarah.vanpraagh(at)lbi.comImogen Thacker, Marketing & PR Assistant, LBi+44 20 7063 6155, imogen.thacker(at)lbi.comAbout LBi:LBi is a global digital marketing and technology agency, blendinginsight, creativity and expertise to solve business problems. Thelargest genuinely full service agency of its kind in Europe, LBiprovides the full range of digital capabilities, including digitalstrategy, branded content, service design, media, CRM, technology,managed hosting and support services. The Company employsapproximately 1,500 professionals located primarily in the majorEuropean, American and Asian business centers; such as Amsterdam,Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris andStockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronextin Amsterdam (symbol: LBI).www.lbi.comThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 09.10.2009 - 09:19 Uhr
Sprache: Deutsch
News-ID 6749
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