50 million go mobile on Chinese social network
(Thomson Reuters ONE) - Ericsson (NASDAQ:ERIC) and Kaixin001, the largest and fastest-growingsocial networking site in China, are joining forces with a three-yearpartnership to develop innovative mobile applications that will helpmillions of users access the site wherever and whenever they want.Launched in March 2008, Kaixin001 already has more than 50 millionsubscribers in China and among Chinese speakers across the world, andis attracting about 200,000 new registrations a day.With subscribers now mainly accessing the website via their PCs, thecooperation between Ericsson and Kaixin001 will bring newapplications that will allow users to manage their virtual space,interact with friends and stay updated on their online communities,all via their mobile devices - anytime, anywhere.Future services could include real-time uploading of photos andvideos from mobile phones, SMS alerts on a favorite celebrity'sactivities, and location-based services, such as checking if friendsare nearby.This builds on Ericsson's portfolio partnership agreements withsocial networking service providers. Under the agreement, Ericssonwill not only work with Kaixin001 to develop innovative mobileapplications, but will also create opportunities for Kaixin001 tocooperate with other social networking services, telecom operatorsand advertising agencies at home and abroad.Cheng Binghao, President of Kaixin001, says: "We are very excited tobe partnering with Ericsson to bring our users fun, innovative andeasy-to-use mobile applications that will let them take the Kaixin001experience wherever they are, whenever they want it. This partnershipwill open new revenue streams and allow us to take our leading socialnetworking site to the next level."Mats H Olsson, President of Ericsson Greater China, says: "We areproud to be partnering with Kaixin001 to explore the unlimitedbusiness opportunities within the multimedia and internet segments.Ericsson has a superior multimedia offering in a world where telecom,internet and media industries are converging."Notes to editors:Pictures are available here:http://www.ericsson.com/ericsson/press/photos/index.shtml Ericsson's multimedia content is available at the broadcast room:www.ericsson.com/broadcast_roomEricsson is the world's leading provider of technology and servicesto telecom operators. Ericsson is the leader in 2G, 3G and 4G mobiletechnologies, and provides support for networks with over 1 billionsubscribers and has a leading position in managed services. Thecompany's portfolio comprises of mobile and fixed networkinfrastructure, telecom services, software, broadband and multimediasolutions for operators, enterprises and the media industry. The SonyEricsson and ST-Ericsson joint ventures provide consumers withfeature-rich personal mobile devices.Ericsson is advancing its vision of "to be the prime driver in anall-communicating world" through innovation, technology, andsustainable business solutions. Working in 175 countries, more than75,000 employees generated revenue of SEK 209 billion (USD 32.2billion) in 2008. Founded in 1876 with the headquarters in Stockholm,Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ NewYork.www.ericsson.comwww.twitter.com/ericssonpressFOR FURTHER INFORMATION, PLEASE CONTACTEricsson Corporate Public & Media RelationsPhone: +46 10 719 69 92E-mail: press.relations(at)ericsson.comhttp://hugin.info/1061/R/1348243/324405.pdfThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 19.10.2009 - 10:31 Uhr
Sprache: Deutsch
News-ID 7056
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