TradeDoubler sees impact of new strategy
(Thomson Reuters ONE) -
TradeDoubler, the number one European performance-based marketing company,
announced at its Capital Markets Day, that the strategy adopted last year is now
having a clear impact on operations.
"We can see that the strategy is having impact on our business. We are on track
to achieving good scalability, and therefore expect to deliver profitable
growth," said CEO Urban Gillström.
Market analysts forecast an annual growth in online business in retail, travel
and advertising of on average 9-10 per cent until 2015.
"The growth in the online market continues. When customers are reviewing their
costs, TradeDoubler benefits by so clearly driving their sales. We are not
immune to the economy, but we operate in a market with underlying growth," said
CEO Urban Gillström. "TradeDoubler continues to aim to outperform the market."
TradeDoubler aims to grow both in existing markets, in the mobile area and in
new geographic markets. The market on mobile devices is currently undergoing
rapid growth, albeit from a low level. Growth in new countries will take place
from existing market units and in collaboration with local partners, which means
that it will be achieved at relatively low cost. Russia is also a growth area.
The Capital Markets Day gathered around 70 participants. Aside from CEO Urban
Gillström, speakers also included Alain Heureux, President of the trade
organization IAB Europe, Alexander Bock, Director Online Marketing at Arvato,
TradeDoubler's CCO Elaine Safier, CTO Jonas Flodh and the heads of the Market
Units France and Central, Frederic Prigent and Dr. Falk von Westarp. Webcasts
and presentations are posted on TradeDoubler's website under the tab Investors,
http://www.tradedoubler.com/cp-en/investors/
For more information, please contact:
Urban Gillström, President and CEO, 070-785 76 00
orurban.gillstrom(at)tradedoubler.com
Erik Skånsberg, CFO, 070-264 70 35 orerik.skansberg(at)tradedoubler.com
About TradeDoubler
TradeDoubler helps companies improve their online results, both by increasing
sales and by increasing brand awareness. The core business is performance-based
online marketing. With a network of over 138,000 web publishers, TradeDoubler
helps more than 1,900 advertisers worldwide to reach their business goals. The
company has a unique reach being able to address around 75 per cent of Europe's
e-commerce consumers. Among the advertisers are Apple, American Express, Dell,
Disney, Expedia, lastminute.com and Nokia. The share is listed on Nasdaq OMX.
More onwww.TradeDoubler.com
Press release 6 Oct:
http://hugin.info/136251/R/1552556/478378.pdf
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(i) the releases contained herein are protected by copyright and
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(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: TradeDoubler AB via Thomson Reuters ONE
[HUG#1552556]
Unternehmensinformation / Kurzprofil:
Datum: 06.10.2011 - 08:57 Uhr
Sprache: Deutsch
News-ID 73309
Anzahl Zeichen: 3461
contact information:
Town:
Stockholm
Kategorie:
Business News
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"TradeDoubler sees impact of new strategy"
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