CafePress Launches Online Fan Portal Based on Classic Films in the Universal Pictures Library
Fans Can Now Design Authorized Merchandise Inspired by The Big Lebowski, Scarface, Dazed & Confused and More
(firmenpresse) - SAN MATEO, CA -- (Marketwire) -- 10/13/11 -- , The World's Customization Engine™, announced today an all-new online fan portal tied to some of Universal Pictures' best-known films, bringing fans a new way to interact with the film studio's hit movies. For the first time, consumers can create their own , apparel and products inspired by Universal Pictures properties including , , , , Dazed & Confused, , and more. The Universal fan portal is created through a licensing agreement with Universal Partnerships & Licensing.
"Whether CafePress users want to revisit the '80s with The Breakfast Club gang or honor 'The Dude,' our partnership with Universal Partnerships & Licensing allows them to harness their enthusiasm for their favorite films through product design," says Marc Cowlin, Marketing Director at CafePress. "We're eager to see how fans will translate that passion into creative, personalized merchandise."
To add their personal spin, fans can simply select a product from CafePress' vast catalog of print-on-demand items including , and , then use CafePress' designer tool to add text and images that pay homage to their Universal favorites.
"Dedicated fans watch our films over and over and can recite all of the lines," said Cindy Chang, Vice President and General Manager of Licensing, Universal Partnerships & Licensing. "Now, by teaming up with CafePress and leveraging its platform for user-designed merchandise, we're giving these loyal enthusiasts an opportunity to actively engage with the stories and characters they love so much."
Universal merchandise is also available on CafePress' international sites, including Canada, Australia, U.K. and Germany. For more information, visit .
is The World's Customization Engine™. Launched in 1999, CafePress empowers individuals, non-profits and businesses to create, buy and sell online using the company's unique print-on-demand and e-commerce platform. Today, CafePress' portfolio of brands includes CafePress.com, Canvas On Demand, ImageKind, CafePress Pro, and Canvas On Demand Pro.
Learn more about CafePress by visiting:
UP&L oversees Universal's consumer product licensing, film and home entertainment promotions, and all corporate alliances for Universal's theatrical, home entertainment, theme parks and stage productions. This dedicated division is also responsible for monetizing the Studio's vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBCUniversal. NBCUniversal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.
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Datum: 13.10.2011 - 19:14 Uhr
Sprache: Deutsch
News-ID 76073
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