Ericsson wins managed services deal with du in United Arab Emirates

Ericsson wins managed services deal with du in United Arab Emirates

ID: 7624

(Thomson Reuters ONE) - Ericsson (NASDAQ:ERIC) and United Arab Emirates-based operator du,have signed a three-year managed services agreement which will enabledu to continue develop operational efficiency of nationwide GSM/WCDMAnetwork operations.The partnership provides du with a long-term sustainable operatingmodel, reducing its operational expenses and enabling the operator tofocus further on providing attractive new services to itssubscribers. The network operations agreement also guarantees theperformance and quality of du's multi-vendor network. Hatem Bamatraf, Senior Vice President, Network Development, du,says, "We are committed to continuously develop and use our networkat the optimum level. Our partnership with Ericsson is a positivestep in realization of this objective. With Ericsson's experience inmanaged services, we can bring new mobile telecommunications servicesto the UAE market more efficiently than ever."Valter D'Avino, Vice President and Head of Managed Services,Ericsson, says that the deal confirms Ericsson's position as theindustry leader in managed services and underscores a shift towardmanaged services in the region."Managed services have become a key to the success of operators inthe Middle East, as well as in the wider industry," D'Avino says."With Ericsson running network operations, du can devote even moreattention to providing its customers with the latest mobile serviceswith excellent network quality."Notes to editors:Ericsson's multimedia content is available at the broadcast room:www.ericsson.com/broadcast_roomEricsson is the world's leading provider of technology and servicesto telecom operators. Ericsson is the leader in 2G, 3G and 4G mobiletechnologies, and provides support for networks with over 1 billionsubscribers and has a leading position in managed services. Thecompany's portfolio comprises of mobile and fixed networkinfrastructure, telecom services, software, broadband and multimediasolutions for operators, enterprises and the media industry. The SonyEricsson and ST-Ericsson joint ventures provide consumers withfeature-rich personal mobile devices.Ericsson is advancing its vision of "to be the prime driver in anall-communicating world" through innovation, technology, andsustainable business solutions. Working in 175 countries, more than75,000 employees generated revenue of SEK 209 billion (USD 32.2billion) in 2008. Founded in 1876 with the headquarters in Stockholm,Sweden, Ericsson is listed on NASDAQ OMX Stockholm and NASDAQ NewYork.www.ericsson.comwww.twitter.com/ericssonpressFOR FURTHER INFORMATION, PLEASE CONTACTEricsson Corporate Public & Media RelationsPhone: +46 10 719 69 92E-mail: press.relations(at)ericsson.comAbout Ericsson's Managed Services offeringEricsson has the telecom industry's most comprehensive managedservices offering. It ranges from designing, building, operating andmanaging day-to-day operations of a customer's network, includingend-user services and business-support systems, to hosting servicelayer solutions, as well as providing network coverage and capacityon demand. As the undisputed leader in managed services, Ericsson hasofficially announced more than 100 contracts for managed serviceswith operators worldwide since 2002. Including all its currentmanaged services contracts, excluding hosting, Ericsson is managingnetworks that together serve more than 350 million subscribersworldwide.About dudu, the integrated telecom service provider in the UAE, launchedmobile telecommunication services in February 2007 across the UAE, inaddition to internet and pay TV services that du provides in some ofthe free zones of Dubai. Call Select, du's nationwide fixed lineservices for voice telephony, was launched in July 2007. By the endof 2008, over 3 million people in the UAE chose to become ducustomers.Among du's many firsts is its historic Number Booking Campaign forboth individuals and business, Pay by the Second billing system,Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card(which offers customers the choice between more credit, more time andnow 'more international' recharge option with additional credit oninternational calls) and Self Care.For business customers, du business offers include Closed BusinessUser Group and preferred International Destinations. du BroadcastServices division brings scalable media technology platforms andtelecommunication solutions to the broadcast community through itsworld class teleport (Samacom) and Master Control Room (MCR)facilities.du products and services for consumers and business are availablethrough du's retail network, currently numbering 34 du shops locatedin strategic locations across the UAE, more than 3000 authorizeddealers Or through du e-shop, accessible athttp://www.du.ae/en/where-to-buy/eshop.html. du shops are a one stopshop for mobile service, carrier select and the payment of theservice bills.du is 39.5 percent owned by the UAE Federal Government, 19.75 percentby Mubadala Development Company, 19.5 percent by EmiratesCommunications & Technology Company LLC and the remaining stake bypublic shareholders. It is listed on the Dubai Financial Market (DFM)and trades under the name du.Awards to date* du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK's EuroWeek* du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.* du corporate brand launch campaign awarded a Cristal MENA award in 2008* du declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success* Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007* Silver Award for the best website in the ICT category at the UAE Web Awards 2007* du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007http://hugin.info/1061/R/1351256/326476.pdfThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.



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Datum: 29.10.2009 - 14:11 Uhr
Sprache: Deutsch
News-ID 7624
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