Etuovi.com and Suomen Lehtiyhtymä Oy local papers to cooperate in
Greater Helsinki
(Thomson Reuters ONE) - Alma Media Corporation Press release October 30, 2009Etuovi.com and Suomen Lehtiyhtymä Oy local papers to cooperate inGreater HelsinkiFinland's leading home sales medium Etuovi.com and SuomenLehtiyhtymä, a publisher of local papers, will join forces in theGreater Helsinki area in the beginning of 2010. The result of thecooperation will be a new type of functional media solution, which atthe same time creates the most extensive home sales content inFinland.The Etuovi.com paper will be an insert between Suomen Lehtiyhtymä'sthree metropolitan papers, Helsingin Uutiset, Länsiväylä and VantaanSanomat, from January 16, 2010, complemented by its own specialdistributions. The reach and household coverage of the paper willincrease significantly. The new, newspaper-size publication will bedelivered to more than 530,000 households in the metropolitan area.New readers and synergy benefitsDue to the market conditions, and especially the changes in readers'media consumption habits, it is more challenging than ever forcompanies to select the right advertising media. The cooperationbetween Etuovi.com and Suomen Lehtiyhtymä will offer companies anefficient tool for concentrating their home advertising efforts.Advertising will become more flexible than before, with widercoverage. The combination will also provide more and interestingcontent for local papers.With the help of this new home sales cooperation model, Etuovi.comwill reach a significant number of new readers from the beginning of2010. Readership in the core of the metropolitan area is estimated atapproximately 386,000.Lehtiyhtymä publications have an extensive distribution coverage, andthey are well-read city papers in their respective regions. InHelsinki, the papers reach 39 per cent of the population over 10years of age, in Espoo 52 per cent and in Vantaa 56 per cent. (TNSAtlas January-December 2008/TNS Gallup Oy)More information:Raimo Mäkilä, President, Alma Media Interactive Oy, tel. +358 10 6655802Antti-Pekka Pietilä, VP City Papers Business Division, SuomenLehtiyhtymä Oy, tel. +358 20 770 3373Alma Media in briefEtuovi.com is a part of Alma Media Group. Alma Media is a profitableand internationally expanding company that invests in the future ofnewspapers and online media. Its best known products are theAamulehti, Iltalehti, Kauppalehti and Etuovi.com.Net sales in 2008 totalled EUR 341 million and the operating marginwas over 14%. The company's share is listed in the Mid Cap segment ofthe NASDAQ OMX Helsinki. Please visit www.almamedia.com for furtherinformation.This announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 30.10.2009 - 08:00 Uhr
Sprache: Deutsch
News-ID 7656
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Greater Helsinki"
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