Kwanzoo Announces Technology Partnership With Eloqua, Delivers Cloud Connector for B2B Engagement Marketing
Kwanzoo's Platform Empowers Marketers to Engage Prospects Across Email, Web, Social, Display, Re-Targeting & Mobile Channels to Widen Lead Funnel, Grow Word-of-Mouth Mentions
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwire) -- 10/20/11 -- (), the leading provider of multi-channel engagement marketing software solutions, today announced a technology partnership with Eloqua, the leading provider of on-demand (RPM) solutions. Both companies will team up to co-present a thought leadership webinar and a customer-briefing session. The partnership encompasses the release of the for Eloqua that enables the integration of Kwanzoo's unique suite of ™ with the Eloqua platform. These cloud connectors allow Eloqua users to increase marketing efficiency and collect massive amounts of actionable data, which helps generate qualified leads.
Kwanzoo's suite of Smart Marketing Units, which include polls, surveys, social promotions and opt-in lead forms, now integrate with Eloqua's Platform and is used to:
Increase clicks from Eloqua lead nurturing emails
Expand the lead funnel, capturing leads everywhere, dropping them into Eloqua
Increase social shares of content, grow word-of-mouth mentions and customer referrals
Drive more attendees to events and webinars
Optimize display campaigns by replacing static banner ads with interactive polls, surveys and social promotions that increase conversions
"Eloqua customers help drive revenue for their businesses by understanding buyers' needs and by delivering the right message at the right time," said Steven Woods, Chief Technology Officer, Eloqua. "The Kwanzoo Cloud Connector incorporates survey, poll and customer profile data directly into Eloqua, providing additional information on buyers which leads to improved targeting and revenue performance."
Kwanzoo integrates with Eloqua across a broad set of channels and platforms, including:
Deliver interactivity inside Eloqua lead-nurturing emails
Embed inside Eloqua landing pages
Re-direct users, collect leads inside Facebook Pages, LinkedIn, Communities
Run display campaigns on major ad networks, including Google Display Network (GDN), and integrates Kwanzoo marketing units into Eloqua landing pages
Collect leads on iPhone and Android Mobile Web Browsers, add into Eloqua
"We are delighted to partner with the industry leader in Revenue Performance Management solutions," said Mani Iyer, chief executive officer of Kwanzoo, Inc. "We look forward to working with Eloqua to bring new innovation in B2B engagement marketing to our mutual customers."
Building on an already strong business relationship the two companies will jointly present during the , highlighting successful use cases and integrated campaign examples, on October 25, 2011. On November 9, 2011, Eloqua and Kwanzoo will host a free webinar on Trends in B2B Engagement Marketing. For free registration and information go to at Kwanzoo.
Kwanzoo () provides a SaaS-based multi-channel marketing platform for B2B, B2C and Event marketers to design and deploy highly engaging, multi-channel campaigns. Kwanzoo's smart marketing units (polls, surveys, social promotions and opt-in lead forms) improve demand generation, enhance lead nurturing and grow word-of-mouth mentions and sales. Kwanzoo campaigns run on mobile (iPhone, Android), inside email, on websites, Facebook pages, LinkedIn, affiliate sites, paid media & re-targeting channels. Kwanzoo uses commodity Linux servers and Amazon's AWS cloud infrastructure to scale easily, and serve millions of campaign impressions for demanding enterprise customers. Clients include Real Networks, Online Marketing Summit (OMS), Proofpoint and UBM TechWeb.
Julie O'Grady
650-269-9989
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 20.10.2011 - 12:30 Uhr
Sprache: Deutsch
News-ID 78410
Anzahl Zeichen: 0
contact information:
Town:
SAN FRANCISCO, CA
Kategorie:
Internet
Diese Pressemitteilung wurde bisher 178 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Kwanzoo Announces Technology Partnership With Eloqua, Delivers Cloud Connector for B2B Engagement Marketing"
steht unter der journalistisch-redaktionellen Verantwortung von
Kwanzoo (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
