Celtra to Deliver Rich Media Ad Units Using MRAID Standards
MRAID Promises to Increase Revenue and Mobile Advertising Campaign Value While Significantly Reducing Cost and Complexity
(firmenpresse) - CAMBRIDGE, MA -- (Marketwire) -- 10/24/11 -- Celtra, the provider of the industry's most widely used self-service platform for rich media advertising and analytics across mobile devices, today announced immediate support for Mobile Rich Media Interface Definitions -- MRAID -- which empower seamless in-app advertising across the mobile ecosystem. Celtra has integrated MRAID standards into its AdCreator platform, which lets advertisers create traffic and track rich media mobile ads across the widest range of premium publishers, ad networks and DSPs. Support for MRAID ensures that advertisers can deliver the same creative executions across the mobile application landscape.
Mobile rich media advertising creates value across the entire mobile ecosystem by enhancing the consumer experience with immersive advertising that drives higher values for publisher impressions and better campaign ROI for brands. Celtra's scalable MRAID-based rich media ads empower publishers to monetize, and buyers to run ads anywhere across their media buying list of companies while measuring results across the entire campaign. Celtra is one of the first providers in the mobile advertising market to support MRAID and multiple SDKs for rich media ad units.
"Supporting industry standards such as MRAID is in our DNA. From the start, we have integrated with all major open SDKs to reduce the costs and complexity of delivering rich media ads," said Mihael Mikek, CEO and co-founder of Celtra. "The more seamless we help make the ad serving environment, the closer we come as an industry to enabling advertisers, publishers and ad networks to benefit at scale."
"The IAB applauds Celtra for being among the first to implement MRAID v1.0," said Joe Laszlo, Deputy Director of the IAB Mobile Marketing Center of Excellence. "Widespread MRAID adoption will accelerate the growth of mobile rich media advertising, benefitting both buyers and sellers."
Celtra's implementation of MRAID standards allows advertisers to build one ad unit with trafficking tags that reliably and easily interact directly with all applications, enabling an advanced, interactive advertising experience. Celtra partners and customers will benefit from MRAID's standards which reduce complexity for marketers and agencies, allowing them to quickly and easily run creative across applications from different publishers.
For the full MRAID 1.0, visit the .
offers the most flexible and easy-to-use platform that enables scalable, rich media mobile advertising across native apps and the mobile web on the most popular device platforms. The company's AdCreator lets advertisers easily create, distribute and measure rich media mobile display advertising. AdCreator offers unmatched control for creative campaign execution, cutting-edge ad formats and unified metrics to track and optimize campaigns. Celtra's ads maximize reach because they can run across top mobile ad networks, thousands of premium publishers and DSPs. Leading brands like Volvo, Adidas, Sprint, Starwood Hotels and Resorts, Wrigley, Starbucks and Kmart have utilized Celtra's ads. For more information, follow-us at or (at)CeltraMobile on Twitter.
Celtra is headquartered in Cambridge (MA), with offices in New York City, Los Angeles, London (UK), and Ljubljana (SI).
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Datum: 24.10.2011 - 13:21 Uhr
Sprache: Deutsch
News-ID 79340
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