Look After Your Loved Ones With Instant Life Cover
(firmenpresse) - LONDON, UNITED KINGDOM -- (Marketwire) -- 10/24/11 -- Research into life insurance has found that 77.8% of people believe that it is important to leave financial support behind for loved ones once they die. The study, carried out by an independent researcher(i) on behalf of supermarket giant, ASDA, investigated what people felt as most important when taking out a policy.
The survey also discovered that 70% of consumers want to be able to cover the cost of funerals, while 45% felt that providing cover on their mortgage was the best reason to buy insurance of this type. 43% chose household bills and the replacement of the primary earner's salary as their strongest reasoning behind a policy with education expenses, childcare costs and whether or not they are able to secure a fixed monthly premium also featuring.
Asda Financial Services was also able to collect more personal reasons for purchasing a life insurance policy:
While some of those surveyed expressed no intention of taking out a life insurance policy due to cost or personal preference, the data shows a clear desire among certain consumer groups to protect themselves financially during tough economic times.
ASDA can introduce customers to a range of affordable life insurance policies, including Instant Life Cover. Asda Instant Life Cover, provided by Ageas Protect, offers guaranteed acceptance to anyone between the ages of 17 and 50 with no medical required or complex forms to complete. It's a simple and affordable way to provide cover for the family in the event of the breadwinner's death. Besides Instant Life Cover, Asda can introduce customers to great deals through a wide range of insurance providers to cover every eventuality and personal circumstance.
Advised Life Cover lies at the core of the offering. With this option, consumers are offered free no-obligation guidance when choosing a life policy to suit them. This helps customers come to the right decision about their life insurance policy, which can typically be an overwhelming and confusing investment.
For further information about Asda's Financial Services offering please visit .
Notes to editors
(i) Data gathered from two surveys carried out by eDigital Research on behalf of Asda Financial Services in June and May 2011, and generated on the 2nd September 2011.
About Asda Stores Ltd.
Founded in the 1960s, Asda today is one of Britain's leading retailers. It has over 170,000 dedicated Asda colleagues serving customers from 424 stores, including 25 ASDA Living stores, 23 depots and eight recycling centres across the UK (Great Britain and Northern Ireland). It has its main home office in Leeds, Yorkshire and its George clothing division based in Lutterworth Leicestershire. Asda serves over 18 million shoppers a week in store and its growing home shopping business serves over 97 per cent of UK homes.
About Chosen By You
Chosen By You is an unprecedented re-launch of Asda's entire mid-tier own brand range, consisting of over 6,923 products. The launch follows an intense period of quality benchmarking and independent customer taste testing, which means Asda customers are given the very best in terms of quality and value. Every single one of the products has been tested by real customers up and down the country at 836 locations - and only those that get a big thumbs up make it into the range. Chosen By You has rolled out into Free From products and 4,250 tests have been conducted with the help from Coeliac sufferers. Asda have already conducted more than 370,000 blind taste tests involving 63,714 customers, making this the biggest piece of product testing ever done by a supermarket.
About Asda's Price Guarantee
With Asda's Price Guarantee customers can be safe in the knowledge that the price they pay at Asda is cheaper than at Tesco, Sainsbury's, Morrisons and Waitrose, otherwise we will refund the difference.
Contacts:
Asda Financial Services
02070821194
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Datum: 24.10.2011 - 17:34 Uhr
Sprache: Deutsch
News-ID 79476
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LONDON, UNITED KINGDOM
Kategorie:
Insurance
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"Look After Your Loved Ones With Instant Life Cover"
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